Job Vacancy: Head of Marketing – South West - CBCRS


£45-60k plus excellent benefits           

South West 

Our client a major financial organisation who are looking for someone who is working in marketing within the financial services sector. 

You will be accountable for:
• Execution of the marketing & communications strategy developed in conjunction with key stakeholders to achieve commercial targets.
• This marketing strategy will be approved by the ExCo and periodically updated to reflect changes in strategy.
• Retain overall responsibility and accountability for the marketing budget.
• Develop, coach and motivate the marketing team so that each member of the team can act independently and with appropriate autonomy to deliver against the agreed marketing plan. 

Your key tasks
Non-financial revenues:
• Develop expertise on market practice and pricing with respect to the general customer charging policy, including insurance pricing.
• Assist and advise changes to this policy, with the aim of maximising performance, whilst respecting the company’s Conduct Risk policy.
• Conceive, develop and implement new offerings in this domain 

Products and solutions:
• Promote existing financial solutions and creation of new offers, helping with product development and deployment, via marketing support.
• Develop effective, innovative and creative campaigns with input from sales and market insight to support growth, product penetration and brand awareness targets.
• Constitute a sounding-board for the local organisation team in terms of business projects. 

Core models:
• Constitute a focal point for cross-fertilisation projects and innovation amongst the BU’s in the context of the strategic development of core models and added-value solutions.
• Develop a segmentation strategy per market that encompasses a strong, credible customer value proposition for each defined segment.
• Lead timely delivery and reporting of corporate marketing and solutions projects and core model implementation in the UK.
• Responsible for the partner satisfaction programme, working with senior management to ensure that customer feedback is translated into appropriate action plans and timely service improvement when necessary.
• Responsibility for the management and organisation of major internal events.                                              

Your experience:
• Excellent communication and interpersonal skills
• Strong written communication skills and ability to adapt to writing style
• Previous marketing experience in a corporate environment.
• Ability to work independently and on own initiative
• Ability to work under pressure and to deadlines
• Strong IT skills in word packages specifically PowerPoint and Word.  Knowledge of Adobe would be an advantage.
• Knowledge of digital marketing, video and social media
• Experience in vendor leasing is a must
• Strong understanding of B2B channel sales and marketing environment
• Project management
• Understanding of financial promotions and related regulation
• Budget management and demonstrating measurable ROI
• Loyalty and channel incentive scheme management to grow partner share of wallet
• Effective stakeholder management 

This is a great company to work for with a fantastic culture.  Interested candidates should email or call Mark Lyons on 07790808904