Just Cash Flow PLC appoints new chief commercial officer


Former head of channel development at White Oak UK, Rob Hulse, has joined Just Cash Flow PLC as chief commercial officer.

He is looking forward to putting his strategic insight, growth ambitions and 15 years+ SME finance expertise to work on this new challenge.

Hulse said, “I am delighted to have joined Just Cashflow and look forward to playing a key role in the company's future development. It has heavily invested in the right combination of technology and people to make informed lending decisions. The challenge is to embrace a wider array of direct, commercial and professional channels as we look to really accelerate growth following prior years of investment.

“I believe our range of flexible finance facilities is exactly what UK SMEs need with the emphasis being on 'flexibility'. The vast majority of UK lenders provide SMEs with traditional fixed term capital repayment loans - a one size fits all approach is common. This works well if money is needed to cover expenditures with near-immediate return on investment, or for predicted liabilities and costs where it smooths cash flow. However, when it comes to assisting with challenges to cash flow, businesses need more flexible options such as delayed debtors, opportunistic investment and seasonal trading etc., where return on investment isn’t necessarily clear or evident.

“One of my initial focuses is on talking to existing and potential customers about the finance needs of businesses and, additionally, what other products and services they would value from Just Cashflow.