Martyn Freshwater joins Bibby Financial Services as head of sales for the West Midlands


Bibby Financial Services (BFS) has appointed Martyn Freshwater as head of sales to help drive growth for small and medium sized enterprises (SMEs) across the West Midlands.

With over 30 years of experience, Martyn has extensive knowledge of the finance sector, having worked at Lloyds Commercial Finance for most of his career. Prior to joining BFS, he was working at Investec Capital Solutions as business development director for the Midlands region.

An accomplished sales professional and a specialist in invoice finance, Martyn will provide expert support to SMEs in the West Midlands.

Speaking of his appointment, Martyn said: “BFS is dedicated to providing specialist funding solutions to SMEs, and I am delighted to join the largest independent financial services lender in the UK.

“It is crucial that we continue to provide SMEs with the very best support to help them grow. I’m looking forward to working with a successful team in BFS’s Birmingham office to continue to achieve this.”