New Regional Director appointed at Pulse Cashflow


Pulse Cashflow Finance, the specialist provider of invoice finance to UK businesses has confirmed the appointment of Bobby Russell as regional director.  Based in Wolverhampton, Bobby will be responsible for continuing to grow the firms’ portfolio of clients by delivering fast, transparent and fair financial solutions to businesses across the Midlands.

Bobby joins Pulse Cashflow at a time when they are pursuing an ambitious growth drive having seen a sustained period of growth during the last 12 months.  The firm is committed to ensuring that UK businesses can access the flexible and transparent funding solutions they need to support their business growth. 

Bobby started life working in the health and leisure industry but switched to Financial Services six years ago where he gained his grounding in the industry at Hitachi Capital in new business roles.  He brings a real passion for working with SMEs to support them and their growth plans.

Working directly with businesses and their advisors in the region, Bobby is intent on bringing greater awareness of the benefits of invoice finance to those firms looking to achieve a healthy supply of working capital to support their plans. 

As Bobby comments: “I am really excited to be joining Pulse Cashflow.  They have a real proactive and committed approach to supporting local businesses who are looking to access fast, transparent and fair funding solutions.  I am a firm believer in the positive difference that invoice finance can make to a business and its growth prospects through the provision of a continuous and flexible supply of working capital”.

Pulse Cashflow Finance has seen consistent growth, having provided more than £145m of funding to SME’s in the last 12 months.  The company attributes this continued growth to delivering fast, flexible and fair solutions to clients.

As Brit Pearce, sales director, concluded: “Bobby is a great addition to the team and we are delighted to have him on board.  His wealth of experience will prove valuable as we continue to demonstrate our ambition and flexibility in delivering funding to support the growth of businesses across the UK.  Bobby is well known in the region and has an excellent reputation for tailoring funding packages to match requirements and thus deliver faster and more relevant solutions to our clients.  With an increase in funding available for firms in the Midlands as a result of our recent financing deal, we are looking forward to helping more firms realise their plans.”