Noel Haverly has joined the Leeds office of Reward Finance as business development director.
Having spent almost 20 years in the alternative finance market, working in a variety of roles, Noel brings an impressive level of industry experience and contacts to the company.
Previously he was head of sales at the Leeds office of Ultimate Finance; before this he worked at Aldermore Bank.
He commented: “I know many of the team at Reward from my Aldermore days, and I admire the way they have grown the business year-on-year, with sales and lending reaching record levels.
“Reward has built up a very experienced team who can quickly understand the funding needs of businesses and can rapidly approve facilities, without having to go through a complicated hierarchy of decision makers.
“I am delighted to be joining such a forward-thinking business with ambitious growth aspirations.”
Sales and marketing director Nick Smith added: “To have attracted such a high calibre individual to Reward is a mark of how far the company has come over the last few years.
“We are certainly making waves in the alternative funding market by working closely with our introducers and quickly meeting their clients’ needs, well before traditional lenders and other funders are able to react.”