11 best email marketing tools for rookie marketers
Marketing trends and mediums develop throughout time. While specific trends come and go rapidly, email is one of the mediums that has stayed relatively constant. 87% of B2B marketers and 77% of B2C marketers utilize it for audience nurturing.
Even your other marketing platforms, such as social, can be amplified. Despite this, marketers still encounter many obstacles in their email marketing operations. The amount of time required to generate a well-designed email from the start is one of these significant obstacles. Without adequate tools, marketers spend a great deal of time writing and distributing emails that lack visual appeal. This affects productivity and reduces email marketing return on investment (ROI).
Many businesses accept this circumstance because they are unwilling to invest in a solution to streamline the procedure. However, marketing through email dosn’t have to be costly. Several free email marketing solutions available may help you save time and money.
Why should one pick the best email marketing tool?
Email marketing is among the most economical marketing techniques for small businesses. As documented by the Direct Marketing Association (DMA), the average ROI for email marketing in the United States is 4,300%.
This ROI is because email marketing is simple to operate, provides complete control, and lets you make direct contact with clients.
Why creating a mailing list is so crucial in the modern era
- It’s critical to recognize that a large part of your email marketing success depends on the kind of email marketing software you employ since they are responsible for ensuring that your emails get delivered.
- If you’re not diligent, you’ll wind up paying significantly more for fewer marketing options and poor email deliverability rates (which causes you to lose even more money).
What to search for in an effective email marketing tool
- Selecting the appropriate email marketing provider may substantially influence your marketing campaign’s success.
- A reputable email marketing provider allows you to build highly engaging email newsletters with an intuitive user interface (ideally a drag-and-drop editor).
- Send tailored and targeted mass emails without much effort or difficulty. The term for this is marketing automation.
- In addition, your email marketing provider should make it simple to maintain your contact list, classify users, and monitor the efficacy of your email marketing campaigns.
- An excellent email service provider guarantees that your email marketing initiatives do not wind up in the spam folder.
11 Email marketing tools for rookie marketers
Let’s compare and contrast a few of the most prominent email marketing service companies.
1. Mailchimp
An industry leader in email marketing tools, Mailchimp’s free package includes basic email marketing capabilities, such as newsletter creation and scheduling. This is an excellent email marketing tool because of its intelligent suggestions, which give you vital audience information to enhance your marketing efforts.
The Content Manager makes designing emails on the platform simple by storing pictures and files for convenient access. Mailchimp enables you to automate your emails at essential stages of the buyer’s journey, allowing you to effortlessly send out emails such as welcome messages, order confirmations, and abandoned cart reminders.
Even though Mailchimp provides a feature-rich email marketing platform, you may seek solutions that address Mailchimp’s limitations. One search alternative to Mailchimp is Flodesk.com. While Mailchimp offers itself to small businesses, one of its major flaws is that its premium plans and free plans do not appear to provide constant value as your firm expands. Flodesk, on the other hand, offers a fixed price model with unlimited email sends and unlimited email subscribers as against Mailchimp which is list-centric; hence, it becomes more expensive with the time.
A lack of well-designed templates and a confusing UI make it challenging to produce stunning emails for a business. Thus, sending marketing emails is a burden. A person may spend hours laboring over an email design, which would still not be complete or on brand. This is not the case with Flodesk.com. This email marketing platform focuses on making email marketing easy and affordable by creating beautiful emails. Also, MailChimp’s free package includes only 30 days of email support. Signing up for Flodesk.com through a referral or affiliate link can make it more cheaper per month leading to big cost savings in comparison to mail chimp and even mailerlite.
2. Email marketing with HubSpot
HubSpot, primarily renowned for its marketing automation technology, just announced a free email marketing solution that may serve a small business’ transactional email needs.
The free edition of HubSpot Email Marketing may send kickback emails from lead offers, thank you emails after a transaction, or promote current campaigns. The simplicity of HubSpot’s free email tool is one of its most vital features. The program includes a convenient visual editor with drag-and-drop functionality and premade templates for rapid use.
HubSpot Email Marketing is distinguished by its inherent connectivity with other HubSpot applications, such as the free CRM. After creating an account, you have access to both tools, allowing you to construct a close contacts database, arrange it into lists, and control and monitor email performance.
3. Sender
The Sender is one of the market’s top free email marketing solutions due to its deliverability. It enables you to make beautiful newsletters without knowing HTML. Select and personalize a design with components such as photographs, videos, and text. You may also customize your newsletters for each recipient to increase their effectiveness.
The rich analytics feature of Sender is one of the primary reasons it made our list. It allows you to trace who opened and clicked on your emails when they are opened and more. It also helps you create detailed buyer profiles based on your subscribers’ behavior, allowing you to enhance your current email marketing approach and create attractive offers.
4. Sendinblue
Sendinblue is a marketing platform including email marketing tools, CRM, and landing page generation. With 70 plus design templates, Sendinblue’s email design capabilities make it simple to produce professionally-designed emails. In addition, each of these templates is responsive, and you can preview the results to ensure that your design appears as intended on any screen size.
After designing your email, you can utilize tools like A/B testing and segmented recipient lists to optimize your campaigns and target your ideal audiences without human effort or guesswork.
5. SendPulse
SendPulse is a multi-channel marketing tool, although email marketing is popular. It includes many professionally-designed email templates that can be modified using a drag-and-drop editor. You can then configure these personalized emails to be sent automatically at the appropriate time based on user behavior, event triggers, and other variables.
The subscriber rating function of SendPulse is a beautiful method for identifying your most important subscribers. It allows you to evaluate each subscriber’s open and click rates and their read and unread rates. You may also configure replacement text fields to customize your emails by name, gender, date of birth, age, and job function.
6. Omnisend
Omnisend is an advanced eCommerce marketing tool that unites all your communication channels in one location. Its free plan is more than sufficient to support the email marketing activities of small and medium-sized organizations. It enables you to automate email distribution using behavioral triggers and schedule messages depending on the convenience of your clients.
You may deliver more relevant email marketing communications using its extensive audience information. Create stunning newsletters using time-saving tools such as the Product Picker, which allows you to pick all the goods to include in one email. Incorporate scratch cards, discount coupons, and gift boxes to maximize your email campaigns’ success further.
7. Benchmark Email
An excellent alternative for an email marketing solution, Benchmark Email, allows you to create responsive emails that look fantastic on any screen. You may also alter the picture directly on the platform if you need to add graphics to your email. The email editor permits the addition of effects, stickers, and text for more effective communication.
You can select from many pre-designed themes organized by industry, kind, and event. Those with advanced HTML knowledge may use the code editor to create emails from scratch. The dual view function lets you see your email design while it is being edited, streamlining the entire email generation process.
8. MailerLite
MailerLite is distinguished from other free email marketing solutions on the market by its sophisticated landing page builder and pop-up customizer. In addition to basic features such as a drag-and-drop email builder, the application includes a powerful text editor and an integrated photo editor to create gorgeous emails.
You may develop responsive landing pages to correspond with the emails you send, increasing your chances of generating conversions. Different variations of your email may be subjected to A/B testing to determine which drives the most clicks and conversions. In addition, MailerLite offers you a detailed campaign report that includes essential statistics like click rate, unsubscribe rate, open rate, and more.
9. Moosend
Moosend is an outstanding email marketing solution that allows you to automate and save time on repetitive chores. You may develop behavioral email campaigns depending on the information and actions of your subscribers. Using its powerful segmentation capabilities, you can send highly targeted emails to each recipient, boosting open rate, click-through rate, and ROI.
This tool delivers a comprehensive report on campaign performance so you may tweak your efforts and achieve even better results. You can also blend it with some of your favorite applications to facilitate the transfer of crucial information across several programs. In addition, it is one of the few free email marketing solutions that will not put its logo in your emails.
10. Mailjet
Mailjet includes straightforward and collaborative tools to create efficient email marketing campaigns. Customize any pre-designed email templates and generate responsive emails to wow any recipient on any device. If you operate in a team, you will like the platform’s real-time collaboration function, which enables seamless cooperation.
This email marketing platform also permits adding dynamic content, enabling the creation of individualized and pertinent emails for each recipient. This improves the effectiveness of your email marketing initiatives. Additionally, you can combine the platform with your CRM and manage your email list from a single dashboard.
11. EmailOctopus
EmailOctopus is a straightforward email marketing application that operates on the Amazon SES infrastructure. While the free plan does not provide as many capabilities as some of the other free email marketing tools on our list, it permits a significantly larger number of emails each month than most.
You can send unlimited emails from unlimited email addresses. This makes it ideal for a small agency or entrepreneur representing other businesses. It also interfaces with third-party applications such as MailOptin, WordPress, and Zapier so that you can share client data between tools without friction.
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Bottom line
Most of these free email marketing solutions provide comprehensive functionality without requiring an upgrade to a premium plan. Small companies and marketers should be able to save time and money by utilizing them. Even if you need to upgrade to meet the demands of your business, you will discover that many premium plans are reasonable and flexible enough to satisfy your budget.
About Author– Fatema Aliasgar is a writer and editor based in Mumbai, India. She has 7 years of experience writing blogs and articles. She likes to read non-fiction and play board games with her kids during her free time.