4 digital marketing strategies that can facilitate company growth
Running a business in the digital age means you need to take advantage of new technology and modern marketing strategies to achieve company growth. While old-school marketing strategies do still hold some value, they are certainly overshadowed by new marketing methods. There are many modern marketing strategies that you can use to boost your business, but you need to do your research beforehand, so you use them correctly. Failure to research before you implement marketing strategies will just be a waste of time and money for your business. If you are looking to modernise the marketing for your business, then here are our 4 digital marketing strategies you can use to facilitate company growth.
SEO stands for search engine optimisation, and it is the process of generating traffic and attention to a website. When someone uses a search engine, the search engines attempt to find relevant content to respond with. The aim of SEO is to create content that will be picked up as relevant by a search engine, meaning your website will be ranked higher on the search results page. There are many ways you can use SEO; one example is to create a company blog. Most search engines look for keywords that match the search and use those to pull up relevant content. Therefore, when writing a blog, be sure to use relevant keywords to increase your chance of being ranked high by a search engine. You can also use backlinks within your blog, which are internal links that take the user from one part of your website to another. Using backlinks means that the user will stay on your website for longer. This will tell search engines that your website is useful and is another way to improve your ranking on the search results page.
Whereas some marketing is aimed solely at consumers, B2B marketing is all about marking to other businesses (Business to Business). Depending on what your business offers, B2B marketing could be an effective tool that could boost traffic. The aim of this marketing strategy is to make other companies familiar with your brand and business ideas and potentially convert them into customers. There are many advantages to using B2B marketing but the main one is that it has the potential to increase sales to your company. This marketing strategy is aimed at the people who make buying decisions on behalf of a company, so being able to market to them has huge potentials for your business. B2B marketing methods vary, and there may be some that work better for you company than others. Check out these ideas from Elevate Digital Solutions for some examples of effective B2B marketing strategies.
Social media marketing
Social media is another great marketing tool that can be effective in boosting your company. When someone is looking for a business or a service, they may search on social media first, so it is important that you have active social media pages. Being active and responsive on social media is one way to improve engagement, but social media can also be used a marketing tool. One simple social media marketing strategy you could use for your company is a competition. Running a competition on your website can be an effective way to generate a lot of attention and traffic to your business. When setting out the rules for the competition, ask that people follow and tag two friends in the post to enter. By doing this, a lot of the marketing is essentially being done for you as you are creating a chain reaction of new followers and likes. Of course, this sort of social media marketing only works for some businesses, so if you don’t think this would work for you, you could pay for promotional adverts on social media. The good thing about these social media adverts is that they can be targeted, so you can reach your desired audience more easily.
Influencer marketing kind of ties into social media marketing, but instead of posting things yourself on your company page, you pay an influencer to promote your product on their page. If done correctly, this can be an extremely effective form of marketing as your product is getting a stamp of approval from a big name. If you are thinking of using this method, then you need to take the time to properly research. Firstly, you need to work out what influencer would match your product; people are only going to be influenced if the marketing is believable. You also need to choose an influencer that has enough followers to make a difference. The whole idea is to reach a wider audience, so you must be sure your influencer has enough people willing to listen to their recommendations.