4 social media marketing tips and tricks to skyrocket your follower count
Given how social media platforms work, user interaction is an essential aspect that businesses should focus on. For one, user interactions are convertible to sales, and second, they help your social media presence grow.
But generating user interaction, let alone converting it to sales, isn’t always the most straightforward task. Social media platforms are overcrowded with other businesses aiming for the same goal, and customers vary. It’s battle after battle after battle.
That’s why many tutorials and tips have been made available on the internet to help businesses. This is to offer small-to-medium-sized enterprises, or SMBs, a fighting chance in the face of fierce competition. Some focus on content creation, while others suggest using an Instagram growth service, among others.
If you’re interested, here are four social media marketing tips and tricks to skyrocket your follower count.
- Capitalize on your brand
Your social media accounts should be treated as an extension of your brand. What your customers can see on your social media should reflect your brand identity. This includes brand basics such as your color palette, your logo, and your tagline, among others.
Users should be able to discern that a post is yours without visiting your account. This can profoundly help in your marketing—specifically your brand identity. This acts as a ‘passive’ marketing technique that can generate more traffic on your part.
In addition, you can leverage the fact that you’re confident in your brand. Social media platforms serve as the window of your business, but the show’s real stars are your products and services.
You can reflect this on your social media by posting testimonies and reviews from customers to encourage other users to try out your products or services. You can also opt for marketing tools such as Kicksta Reviews to generate goodwill for your brand.
- Keep your eyes peeled
As other people say, ‘with great power comes great responsibility.’ Well, in social media’s case, it’s more like, ‘with great influence, comes great trends.’ And as you know, influencers and trends are two of the most commonly associated words with social media.
Indeed, in recent years, most of the amazing and awe-inspiring trends started on some of the most commonly used social media platforms. From food trends to fashion trends, the internet has a lot of things up its sleeve. And by the looks of it, it has no plans to stop just yet.
As a business owner, you can take advantage of this by simply keeping your eyes peeled. In most cases, different niches have different trends to offer, so you’ll most likely have to be on the lookout for a lot. This is also a good source of hashtags you can use to generate more views.
You can try to narrow it down at first; focusing on your company’s niche and then gradually moving onto different related niches afterwards.
For instance, if your business is in the food industry, you can focus on the latest food trends first. Then you can slowly check out packaging trends, food gimmicks, or even look into veganism or vegetarianism.
- Be a follower
In addition to the section above, your social media presence isn’t just driven by the influx of people that follow you, but also those accounts that you follow. This is important to understand, especially nowadays when owners merely want to increase their follower count, while disregarding this equally important step.
No one can fault them, of course, as there’s merit in that sentiment somewhere. It does look good when there’s a massive number of followers on one’s social media account, and it does help improve and sustain its social media presence. But following relevant accounts that have a large social media influence can also help you a great deal.
For one, such accounts have enough traffic to start or share trends. And being followed by many users, you’ll get a first-hand feel of what the trend is about. You don’t want to chase clout and be judged for it afterwards. Big yikes.
This is especially true when you follow each other, as other users may perceive it as another layer of confidence that you are indeed worthy of being followed. Plus, it can loop you into social media algorithms.
However, this isn’t to say that you must follow back everyone. You can just limit it to accounts that have a big follower base and users who share your posts regularly.
- Make it personal and relatable
Regardless of what you want your brand image to look like, the most important aspect of branding, and largely, marketing, is connecting with your customer base. This can be done in a multitude of ways through social media, and fortunately, it’s very easy.
You can start by being proactive with users. Do this by appearing to be funny or relatable, instead of being overly professional and formal—which can sometimes throw customers off. While being formal isn’t wrong, social media platforms include users coming from different demographics, and being formal may not suit all of them.
In addition, by appearing approachable, you reduce the possibility of your customers abandoning you in favor of a nicer competition. Remember that you’re not the only business account on social media, so you’ve got to play your cards right.
There are many social media platforms available out there. While no one can say that some are better than others, what this means for you and your customers is that you have a lot of work to do. But on the upside, it also means that you have a better chance of converting users into customers. So, if you want to start, do it now!