5 email sequence examples to automate your sales process
Email is one of the most widely utilised forms of communication nowadays. However, because so many individuals are flooded with emails, they consider irrelevant, marketers are finding it increasingly difficult to connect with their audiences. However, achieving that goal is critical, especially with so many potential diversions for email receivers. Marketers must put in a lot of effort to be at the top of their customers’ minds. The email sequence samples provided below will assist you in doing so. When looking up email sequences, you’ll notice that they’re also known as drip emails and autoresponders. The important thing to remember is that they both serve the same purpose. The 5 most important types of email sequences are:
- Welcome email sequence
- Onboarding email sequence
- Abandon cart email sequence
- Repeat customer email sequence
- Re-engagement email sequence
1. Welcome email sequence:
A welcome email is your company’s first contact with a new subscriber once he or she indicates an interest in you. This welcome message’s main objective is to confirm a new registration and welcome a new subscriber aboard. One type of automation workflow is this. A welcome email stands out from our full digital marketing toolkit for a variety of reasons. First and foremost, the data indicates that it is worthwhile to send. After subscribing to a new newsletter, 74% of email subscribers anticipate to receive a welcome email. Simply because of this, it should be an integral part of your email marketing plan.
2. Onboarding e-mail sequence:
Onboarding emails are excellent for assisting subscribers in reaching the “aha” moment when they finally see the value of your product. This will aid in customer retention and revenue growth. This email is fantastic since it emphasises advantages above features. It is sent according to the subscriber’s current location on the journey, which is day 1 in this case. As a result, it has a unique vibe. Rather than simply, “Use our app daily,” it educates the reader and focuses on creating a habit. It’s a good idea to send a follow-up message after a person has had a few days to work with the material in the first onboarding message to address any potential issues. If a consumer is confused where to find help or believes that support is not available to them, they are unlikely to return as long-term customers.
3. Abandon cart email sequence:
Because the individual has previously indicated a strong desire to buy, an abandoned cart sequence is a terrific way to convert a lead into a buyer. Create a single or a series of abandoned cart emails that provide the name, product image, and price for things that buyers have forgotten about. You can also include a product recommendation block, which would offer related things from your store. You can give an incentive in the form of free shipping, a discount code, or an extended free trial to truly seal the deal. This example exemplifies how the best email marketing sequences anticipate a person’s requirements before addressing them. If a person hasn’t communicated with your firm in a while and used to do so frequently, you can send re-engagement emails. “We miss you!” or “Come back and see what’s new!” can be examples of topic lines. Consider creating re-engagement sequences that entice individuals to continue their interaction with your brand. The associated links also assist in setting expectations. Put yourself in your readers’ shoes and consider what can cause them to lose interest in your business. Then, using specialised information, combat those possibilities.
4. Repeat customer email sequence:
Return consumers spend 120 percent more than new customers on an annual basis. It’s easy to forget about your repeat clients when you’re focused on generating new leads. Did you know that, while making up only approximately 11% of your client base, repeat customers account for about a quarter of your revenue? The problem is that if you ignore them, they will not become repeat consumers. And they might need some persuasion to return. Here’s how to send emails to recurring customers: Email one: Follow up with them 2-3 days after they should have received their order to see how they liked it. Email number two: Follow up with an email four days later with something valuable, such as product recommendations or freshly published material they might enjoy. Trip-wire marketing entails persuading a consumer to buy a smaller or less priced product from you in order to assure future customer retention. The notion is that if someone buys something from you, even if it’s a cheap item, they’ll be more likely to buy something else from you.
5. Re-engagement email sequence:
What is a re-engagement sequence, and how does it work? A re-engagement campaign is a series of emails sent to prior consumers in an attempt to re-engage them after they have ceased interacting with a company for an extended period of time (such as 30-60 days after their last interaction). It is less expensive to re-engage existing clients than to find and nurture new ones. It can cost five times as much to acquire a new customer as it does to re-engage an existing one. Simply increasing client retention by 5% can boost earnings by 25-95 percent. When selling to an established customer, you should expect 60-70 percent better conversion success than when selling to a new one. Is this to say you shouldn’t concentrate on generating new qualified leads? Obviously not. However, a strong re-engagement campaign is essential. Send only a few of re-engagement emails. These aren’t brand-new clients who require a great deal of information. They only need a few gentle nudges to get them to take action.
The email sequences feature in Engage Bay is designed for people who want the convenience of drip campaigns, automated emails, or auto-responders but don’t have the time, expertise, or budget to implement them. Add life to your emails with EngageBay’s one-click personalisation tool. Our extensive personalisation options ensure that your email series will resonate with each and every recipient.
