5 proven law firm marketing strategies for your employment law firm
When you’re a lawyer and when you’re running a law office, getting new ones and retaining existing clients should be your number one, two, and three priorities.
Whether your employment law firm represents employers, employees, or both, and irrespective of whether you specialize in wrongful contract termination, workplace harassment cases, or dealing with some of the most common types of workplace retaliation, attracting new clients to grow further your firm should always remain a priority.
Needless to point out, acquiring new clients requires a detailed, tailored marketing strategy to your employment law firm’s needs to successfully reach out and convert your potential clients into paying ones. Sure, sales and marketing are two terms that, conventionally, law firms are unfamiliar and uneasy with. But, at the same time, you don’t want to miss out on putting the needed marketing effort into practice, something that most of your market rivals are already doing through implementing specific marketing strategies.
And engaging in marketing strategies to expand the work of your law office and gain more clients doesn’t necessarily mean that you need to spend ridiculous amounts of money. Instead, it would help if you used winning marketing strategies to make your firm more visible, credible, and approachable.
To make things easier for you, in this brief article, we’ll provide you with five proven law firm marketing strategies to help you grow your employment law firm by finding and helping new paying clients.
Improve your firm’s website visibility by launching SEO campaigns
Search engine optimization, or SEO, is one of the leading tools or strategies you should implement to improve your law firm’s website visibility on search engines. In order to rank higher on Google and other popular search engines, you should develop your website and its stored content to be in line with Google’s algorithms that can make or break your efforts to rank higher and make your firm more visible to prospective clients.
With more than 90% of people who use search engines to find products and businesses of interest never getting past the first page, we can’t stress out enough how important it is for your employment law firm to appear in first page results when people are searching for keywords like “sexual harassment,” “wrongful termination,” and similar terms that are in line with your business. To get the best results from your SEO campaigns, make sure to work with a renowned digital marketing agency specialized in SEO to guide you through the process.
Frequently run optmizied Google Ads campaigns
Another fantastic way for marketing your employment law firm is to run optimized Google Ad campaigns. These ads will stand out at the top of the search results on Google and will assist in diverting high traffic from Google to your law firm’s official website. Needless to say, this traffic can easily be converted into high-paying clients who will further spread the word about your legal practice if they are content with the way your firm has handled their case.
Similarly to getting the best results in SEO campaigns, to get the best results and most traffic directed to your website through optimized Google ad campaigns, it’s in your best interest to work with a dedicated Google ad agency to help you run successful campaigns and boost the firm’s ranking in the search results and bring it on the top.
Increase your firm’s presence in online legal directories
Nowadays, having a robust online presence is very important for law firms. Well, you can increase your firm’s online presence efforts by getting listed on the most trusted legal directories. Legal directories like FindLaw and Avvo attract a lot of traffic in the legal industry and are the highest-ranking legal directories on all search engines. Therefore, your law firm can navigate the traffic from the directories to your advantage by putting the effort in and getting listed on such directories.
Newsletter marketing is still productive for law firms
Furthermore, newsletter marketing will forever remain one of the key marketing strategies for law firms, regardless of their specialty. Asking your clients and website visitors to sign up for the firm’s newsletter and then providing them with regular updates from your law firm can help you retain the top position in the mindsets of your existing and prospective clients.
The newsletter will help you keep your clients informed about your updated knowledge of employment law and notify them of successfully resolved existing clients’ cases. In addition, you can periodically include articles published on your website, case studies, and other news worth sharing with your audience.
Invest in your digital public relations
As far as we know, the post-covid era has altered the way of communication and hence, the way of conducting business. Nowadays, even everyday publications like newspapers and magazines have gone fully digital. For that reason, hiring a team to look after your firm’s digital public relations is another proven strategy for your law firm’s marketing efforts.
The PR team can help you create and establish a solid online reputation among the people and help them feel like they can reach out to your firm when needed. In addition, the digital public relations team will help by mentioning your lawyers in legal news or getting endorsements from third parties to enhance the reputation and credibility of your firm.
Finding, creating, and implementing a winning marketing strategy for an employment law firm has many challenges, with the main focus being to gain the trust of potential clients. Putting the above-discussed marketing strategies into practice will help your firm grow by being in the top results of search engines, converting the traffic into paying clients, getting clients from legal directories and newsletter campaigns, and spreading the good word with an excellent digital PR team behind your firm.