6,500 Barclays branch staff promoted to reflect changing nature of banking
Barclays has today launched the new role of a community banker, promoting more than 6,500 branch staff to a highly skilled team who are focused on making our customer’s lives easier.
The move reflects the radical way banking is changing with customers increasingly choosing to conduct basic transactions through a digital platform and instead using branches for more in-depth conversations with staff.
With a more flexible and empowered team, staff will have more time to support our customers from branches through to the wider community.
From 1 October, Barclays will evolve the traditional cashier role into one community banker role. Every B1 cashier will move up a grade to B2 community banker, more accurately reflecting their role with customers.
At the same time Barclays is investing in branches to make them counter-less, with staff in the banking hall helping customers on iPads rather than remaining behind a window.
Steven Cooper, CEO, Barclays Personal Banking, said:
“We know that really helping customers requires a lot of valuable people skills and this change is about investing in our colleagues and recognising their talents.”
