A closer look at how animated explainer videos can help businesses
Animated explainer videos are a great way to promote your business. In this article, you will read about the ways animated explainer videos can help your business. There are many benefits of using them, so stay tuned to find out what they are!
They’re engaging
Image by pictodesign from Pixabay
Possibly the main benefit of this kind of content is how engaging it is. Hiring a good animation company can ensure people stay hooked throughout the video, and this is essential when you consider that the average user has an attention span of just eight seconds. That’s not a lot of time to make an impact!
With an explainer video, you can be sure that your target audience will stay engaged from beginning to end. This is essential if you want to communicate your message in a clear and concise way.
As well as being engaging, animated explainer videos are also highly informative. In just a few minutes, they can cover a lot of ground and convey complex information in a way that is easy for people to understand.
Visuals are easy to consume
People find it much easier to consume visuals as opposed to text. In fact, visuals are processed in the brain 60,000 times faster than text. When you include an animated explainer video on your website or social media platforms, you’re more likely to grab people’s attention and communicate your message effectively.
Not only are visuals easy for people to consume, but they’re also more memorable. After watching a video, most viewers could retain information compared to just recalling information from reading it in text form. If you want your audience to remember your message and take action, using an animated explainer video is key.
You’ll have better conversion rates
Conversion rates are important for a lot of reasons. These are the following:
- They are a way of determining how successful your marketing campaign is.
- They help you track whether or not your target audience is engaging with your brand.
- They give you an idea of whether or not your product is resonating with your audience.
- Conversion rates are also a valuable metric for investors.
Animated explainer videos have been shown to increase conversion rates by 20%. That’s a significant increase that can make a big difference in the success of your business. If you’re looking for ways to improve your conversion rates, animated explainer videos should be part of your strategy.
Multimedia improves SEO
Image by 200 Degrees from Pixabay
Multimedia content helps a lot with search engine optimization or SEO. This is the process of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the site.
One way to improve SEO is by using videos and infographics. These are both types of multimedia content. They help because they can be shared and linked to other websites. When this happens, it creates what is called a “backlink.” Backlinks are when another website links to yours. Google sees backlinks as endorsements for your site. So, the more you have, the better your SEO will be.
Animated explainer videos are very popular nowadays as people find them much more engaging and informative. They’re also much easier to consume because of the visuals you see. Another great benefit is that you’ll get better conversion rates, as well as improved SEO. Take advantage of them as soon as possible!
