Another lockdown? Here’s why social media is your friend
There’s no getting away from the fact that much of Britain’s towns and cities are going into locally-enforced lockdowns. As the colder weather bites, COVID-19 infection rates are skyrocketing.
As a business owner, that can spell bad news for your turnover and profit. But, the key to any successful business is adapting to changing trading environments. With that in mind, can social media be your company’s saviour in these trying times?
The case for social media marketing
An interesting fact about people in the UK is that much of the nation’s furloughed employees will spend more time going online and buying stuff. Plus, they’ll be spending more time on social media platforms like Facebook, Instagram, and Twitter.
According to OFCOM, people have been spending at least four hours online each day since the UK’s nationwide lockdown. As local lockdowns become more commonplace, it’s likely people will stay online for that time period – or longer.
The Office for National Statistics notes some interesting buying habits. For example, department stores and household goods stores had a record surge of 70% in online sales during August compared to August 2019 (https://blog.ons.gov.uk/2020/09/18/how-the-covid-19-pandemic-has-accelerated-the-shift-to-online-spending/).
If you want to make sure your business still reaches out to your target audience, now is the time to set up your social media marketing efforts.
Here are some handy tips to help you bolster your social media marketing and keep your business afloat during COVID-19:
Use the right tools to save you time
The first thing you must do is have the right time-saving tools at your disposal. Let’s face it: you don’t want to spend hours posting new content manually across different platforms! Nor do you want to devote too much time to growing your social audiences.
For example, tools such as Hootsuite allow you to bulk-create and schedule your social media posts, so you don’t have to spend all day at your computer. It can be used for all the most popular social networking platforms.
And there’s an Instagram automation tool (https://hyper.instagrambotfollower.com/) that helps you gain new followers and increase engagement on your stories. Similar tools exist for other social networking platforms, too.
Create more video content
The video content you create might be things like product demonstrations, tutorials, or even case studies. But, why should you create more video content? It’s a well-known fact that multimedia content gets shared more across social media than text-only posts.
What’s more, you can target your audience with videos even if they don’t follow or subscribe to your social media accounts. There are many methods – both organic and non-organic – that allow you to achieve that goal.
Have an active presence on social media
Lastly, your customers are more likely to buy from your business if you take the time to answer their questions. Consumers these days are less likely to spend their money with ‘corporate’ or ‘faceless’ organisations.
People would much rather spend their money with businesses that acknowledge their existence and help them have a better customer experience.