Backbase supports Raiffeisen on its path to Engagement Banking
Engagement Banking technology provider Backbase announced today that it has entered into a long-term collaboration with Raiffeisen Switzerland. It involves Backbase supporting Switzerland’s third-largest banking group in the development of their customer interface. Backbase and Raiffeisen signed the contract to formalize their collaboration on 20 September 2021.
Fast-paced technology developments and changing customer needs require investments in new solutions. As part of its 2025 strategy, Raiffeisen aims to consistently evolve from a product provider to a solution provider, which is the reason for its work with Backbase. The objective is to develop the digital interface between the bank and its customers while moving further towards an engagement banking model.
Raiffeisen will base its retail and SMB digital offerings on the Backbase Engagement Banking Platform. Together with Backbase, Raiffeisen is delivering a new customer experience that will regroup all of Raiffeisen’s digital services into one single platform. This strategic move allows Raiffeisen to deliver seamless experiences to customers, including digital engagement channels and the services provided in local branches.
“With its Engagement Banking Platform, Backbase provides a complete solution that is both personalizable and intuitive, delivering a seamless customer experience across all digital channels,” said David Schlösser, transformation stream lead in client experience at Raiffeisen. “We are convinced that the collaboration with Backbase will help us focus on what’s most important – the needs of our customers.”
“We’re very happy that Raiffeisen has placed their trust in us,” said Frank Uittenbogaard, regional vice president, Backbase Europe. “The Backbase Engagement Banking platform enables our customers to take large steps towards Engagement Banking while providing flexible scalability.”
“We provide Raiffeisen with the best foundation for developing its customer-engagement channels in order to achieve an integrated experience,” said Nick Platjouw, Account Executive at Backbase. “Along with our best-in-class solution, Backbase will also be providing implementation support based on its many years of experience.”
