Creative ways to market your business during the pandemic
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Covid-19 has caused many businesses to lose customers. Companies that once relied on footfall and physical interaction have had to alter their business model to survive. Marketing has never been more important for helping to keep business going, as well as informing customers of necessary changes. Below are just some of the most creative ways to market your business while the pandemic still rages on.
Apps
Now is a great time to build a company app. Restaurants have started using apps to replace menus, also allow customers to order through the app to limit social interaction with staff or the need to order at a counter. Retail stores have meanwhile started building apps to help customers purchase items online. An app is a great marketing tool because it leaves a permanent reminder of your business on your customer’s smartphone, increasing the chance of return business. Nowadays, there are many affordable ways to build an app including custom app builders that allow you to build your own application without coding knowledge.
QR codes
The pandemic has increased the usage of QR codes – these are printed codes that automatically open your website on a customer’s phone when they view the code with their camera. Some restaurants have started using QR codes to access online menus instead of having to offer physical menus, while other companies have started using QR codes to help customers access online maps and information guides. With more customers knowing how to use QR codes, they’ve become a more useful marketing tool. They can be placed on posters, business cards and flyers to help customers easily access your website instead of having to manually type it out on their phone. This could potentially help you to attract more customers to your company website.
Webinars
A lot more people have been using video call software during the pandemic to keep up face-to-face interactions with loved ones and colleagues. With more people getting comfortable with video calls, now could be a great time to launch an interactive webinar as a marketing opportunity. Just like an in-person seminar, this is an opportunity to pass on skills and advice to people as well as building brand exposure – but instead of speaking to a live audience in person, you’re speaking to them virtually. You can find more information on how to host a webinar here.
Promotional PPE
Promotional products like branded pens, branded bags and branded hats are a great way to build brand exposure. Promotion PPE products could be a great way of cashing in on the Covid crisis. By creating face masks with logos on and handing them out to customers, you could help to spread awareness of your brand if a customer decided to wear it (while also helping to provide customers with masks who may have forgotten to bring one).
Covid-themed copy
When it comes to improving your SEO, it could be worth writing some Covid-themed content on your website, while also getting some necessary Covid-themed keywords in. Customers may be searching for queries such as ‘hotels open during pandemic’ or ‘cheap face masks’ or ‘safe places to eat during covid’ – take advantage of these searches by incorporating relevant keywords into your web copy and potentially increasing website visitors/customers.
