Design your business website the right way with these tips
The Internet is a crucial part of business today, and having an attractive website can help your company immensely. Many companies spend large amounts of money on advertising to get the word out about their products, but sometimes that’s not enough. The web has become so popular that potential customers may never learn about what you have to offer unless you have a good website that is easy to find with an Internet search, and there are some tips that can help you with that!
1. Make your mission clear
Put yourself in the shoes of a potential customer for a moment. How would you feel if you visited your company’s website and there wasn’t any indication of what your company does?
Would you be interested in buying from a business that doesn’t seem to know what they’re selling? You need to make sure that on your website, you have a clear mission statement that explains what your company does in a short and concise way. In the experience of the experts at a White Label Web Design Agency, creating mockup websites is a good idea. It can help you visualize the ideas and make things more clear if they need to be.
When discussing your mission or function, remember that you should also make sure that the same information is available in your banner or logo at the top of each page!
2. Make it intuitive
When a potential customer lands on your website, how long will they have to look around before they can figure out what you do?
If it’s too complicated to figure out, many people will leave and find another company that has made it more clear what they do. It doesn’t matter how good the design is if no one knows what you do! So you need to make your website intuitive. The best way to go about that is to have a good design that does not confuse the user and at the same time making sure there are no unnecessary distractions on the page. If it’s too crowded, this can cause problems as well.
It might be a good idea to ask someone that isn’t in your line of work to take a look at your website and then try to find something they need. If it takes them more than 2 minutes to figure that out, you might need to do some work on simplifying the design!
3. Don’t be subtle
OK, so you have a good design that is not crowded and it makes it clear what your company does. But what about the design of important pages? You need to make sure that on your contact page, for example, there are no subtle colors or useless decorations.
A lot of the time we think that a good design is a subtle one – and while that can be true in some cases, people probably won’t spend time on your website admiring the tasteful decor. They’ll be in a hurry and want to get whatever they’re there for done as soon as possible. That means, your website needs to be easy to read, with enough contrast between the text and the background so people can easily read it. You must also make sure that your contact page has an easy-to-use and well-placed map and utilize all possible methods of communication such as e-mail, phone number, and street address.
And above all: proofread! It’s very hard for a person to trust what you’re offering if they can’t read what you’re saying correctly.
4. Engage, don’t annoy
There are many things that can turn off a customer right away. One of the most common is an annoying pop-up window that tells them to sign up for one of your services or fill out a survey.
The vast majority of people would immediately leave, and you don’t want their first impression of your business to be a bad one. A good idea is to avoid pop-ups altogether, replace them with something less annoying or give people the choice to stay on your site or leave. You can make it easy for them by creating a button they can click if they don’t want to see them anymore.
It’s also important not to immediately ask people for their e-mail addresses when they land on your site. A better approach is to give people a good reason to sign up instead of just asking them right away, such as giving away a free eBook or tool they can use when they fill out the form. These things will help you engage with the customer and leave a positive impression.
The more you know about web design, the easier it will be for you to create a good website that will attract customers and give them an easy time with all their needs. Keep in mind that, when you’re an expert in a field, things that may be confusing to others are perfectly understandable to you. Having a professional design your website for you is a good idea, but even if you’re doing it yourself there are things that you can keep in mind to make the process much easier and help build trust and customer loyalty.