Digital marketing trends to expect in 2021
If there’s anything 2020 taught the world regarding effective marketing, it is the fact that digital marketing strategies are the future of business growth. And although 2020 is passed, the chaos the business world experienced pretty much remains. However, as unpredictable as the previous year was, the business world has learned enough to make the needed adjustments, especially regarding their marketing approach. And most of the adjustments had to do with shifting to more digitized marketing solutions. Business and marketing experts expect the trend to continue in 2021. But what exactly can business owners, consumers, and any other stakeholder expect regarding digital marketing trends in 2021?
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Automation may not be a new term in the digital marketing world, but this trend is expected to continue. A marketing automation platform like Hubspot, for example, acts as an all-in-one machine that measures, manages and improves a business’s entire marketing process. That means your best bet, as a business owner, is to collaborate or work with a Hubspot Partner agency if you need the assistance of a marketing agency. Another trend that we can expect to continue is the use of social media platforms. The social media world is home to almost four billion people, which offers many potential clients for businesses to reach out to. Enterprises have already jumped onto the enormous potential of this digital platform when it comes to marketing. But you can expect something just a little bit different this year. Instead of focusing solely on just making their brands visible, businesses will take the next step and use social media platforms as sales channels.
Social media platforms like Facebook already offer some level of convenience for customers to make purchases without leaving the platform. The social media commerce trend will continue to grow this year, and retail brands are expected to find ways to adapt to these platforms. One other great thing about social media commerce is that brands no longer need to create other ecommerce platforms, as all transactions can be done seamlessly on the social media platforms. Still, on social media, another significant trend you can expect in digital marketing in 2021 is influencer marketing. The good old word-of-mouth advertising option is still very relevant even in the age of digital marketing. And nothing makes this point more profound than the advent of social media influencers.
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Video marketing is yet another trend that will dominate the 2021 digital marketing space. In fact, many marketing experts already consider this type of digital marketing as one of the (if not the) most important digital marketing trends. And this dominance is expected to continue well beyond 2021. What makes video marketing so dominant is the fact that it is by far the most popular way consumers prefer to learn about new products. Video marketing gives businesses the opportunity to not only advertise their products but also offer essential tips on their use. Many consumers feel that watching product videos helps to give them enough confidence to purchase those products.
