Entrepreneur authenticity: Is it a boon for business?
The notion of authenticity in business is somewhat of a misnomer. At least from the outside. A company that is looking to boost its abilities is going to find the best approach that works for them, but is authenticity an essential component to business, or is it something that doesn’t help in a world of impersonal approaches?
The nature of the industry
This is something that has to be addressed because there is a variety of industries that may very well operate on a more integrated approach. Entrepreneurs need to be authentic while understanding that the rigours of the industry could provide insights into ways for entrepreneurs to conduct themselves. When we see companies that operate in more niche practices, for example, in the marine or industrial industries, it may benefit for an entrepreneur to conduct themselves in a more businesslike approach. A company like Volvo Penta that provides integrated power solutions may benefit from a more businesslike approach because the nature of the work demands that the work be conducted swiftly because there are many aspects of the supply chain reliant on it. However, when you look at an area like health and wellbeing, it’s important for authenticity throughout every aspect of the industry.
Is authenticity key to performance?
There is evidence that it can improve performance, but authenticity can backfire because the person may be deemed as too easygoing. However, it depends on the role. If a teacher speaks about their authenticity and ability to remain close to who they are in their role, this is more likely going to receive a job offer, however, only if they have the qualifications and skills to back it up. Many people believe that being authentic in an entrepreneurial environment is key to performance, however, it appears that entrepreneurs need to have the chutzpah to back it up. In other words, having qualifications and genuine abilities to complete the duties of the role appears to be a priority.
Is it better to be business like than authentic?
Authenticity is a way to inspire people, but also, we can only be authentic when we’ve established credibility. Credibility means that we have to establish a presence, and this could mean actually having the skills first, rather than having “a heart on your sleeve” approach to work. However, if entrepreneurs focus on authenticity, they are more than likely going to surround themselves with similar minded people. The charity sector is a very good example. There are many who are dedicated to the cause, but there are also those that operate with a more businesslike acumen. While there are unique industries that demand a real solid person, the notion of entrepreneur authenticity is certainly a double-edged sword.
However, we should completely remove the idea of authenticity. Businesses will demand a very different approach, and this means that depending on the clients, the employee and the cost of the individual running the business, this could mean that authenticity could be the key component that underpins everything.