Fit for success: A complete guide to boosting gym membership
Gym owners understand the importance of increasing membership rates. However, accomplishing that objective isn’t always easy. Most communities have several gyms potential patrons can choose from, so owners must find effective ways to set their gyms apart from the competition. Gym owners can use several strategies to attract (and retain) members. Here are a few examples.
Advertise carefully
People can’t join a gym if they’re unaware it exists. Even in smaller communities, residents may not know about a specific gym. Getting the word out about a gym is especially important if a strong competitor is nearby. While traditional advertising strategies are still essential, most gym owners find they must have a solid online presence for increasing gym membership statistics. Gym owners typically find working with a quality service provider crucial for attracting new members and retaining existing ones.
Make everyone feel welcome
When attracting new gym members is the primary objective, consider how welcome customers feel when they enter the business. Does someone welcome gym members when they enter the building? People love to feel welcome when entering any business and feel more like returning if they believe their business is valued. Even when having someone welcome every person isn’t possible, a simple acknowledgment by the owner or an employee while a member is working out helps members feel like their presence is important to the business.
Have quality equipment available
One issue gym patrons notice is poor-quality or defective equipment. When gym members can’t use their favorite piece of equipment, they feel cheated. When potential clients visit a gym, they pay attention to the available equipment and the property’s overall condition. Take the time to maintain the equipment, and make sure the building is always clean and well-lit. Focus on providing the equipment the target demographic needs. Powerlifters require different equipment than retired people looking for cardio machines.
Provide targeted classes
Many people looking for a gym to join know they want to improve their health but don’t know how to design an exercise routine. Gym owners who offer targeted classes for new or existing members tend to attract more members and keep existing ones coming back. Owners who are unsure what their clients want are encouraged to ask them what classes they’re interested in. Remember that trends evolve, and client needs change, so update class offerings as needed to keep up with all members’ needs.
Offer competitive membership rates
Most people have limited money to spend, meaning membership fees must fit into their budget. If a competitor’s rates are lower, gym owners have two options: they can match the competitor’s price or show prospective members that they’re getting a better value even if they’re paying a little more. Free trials and other promotions are also crucial. A prospective client who’s unsure if a specific gym will meet their expectations is more likely to sign up if the gym offers a free trial membership period.
Start attracting more members today
The first step toward attracting new members is developing a marketing strategy that works, and an online presence is a vital part of any marketing effort. To get started, contact a marketing expert now for advice. Marketing experts are always ready to work with gym owners as they move toward the future and attract new clients.
