Four reasons why you need to revamp your business’ website
Every brick-and-mortar business should have two stores at a minimum. The first is your physical location, and the second one is your website. Finding a way to get customers and visitors alike to visit your website can increase your revenue and improve the loyalty of customers across the board.
There are benefits
There are so many benefits of a great website, but it will do more harm than good if your site is living in the past. Revamping your website means more than just getting a new theme. To get the most out of your website, you will want a custom design from a top web designer Birmingham agency, who can design your website. Pay attention to mobile and responsive design in particular, as your site needs to look stunning and work wonderfully on every device your customers use to access it.
There are so many reasons to invest in a revamp for your business’ website, including these top four reasons to reinvest today:
1. Increase revenue with a thriving digital store
Every business should have a digital store. If you sell products, it is easy enough to connect your online store’s inventory with your physical inventory so that you can sell products through two different stores for greater reach. If you offer services, being able to book an appointment online is going to bring in more people than just trying to entice people in to your showroom ever could.
Your online store should be very easy to use. Don’t hide information, either. Services can be harder to price, but you can get around this by offering free quotes when set prices are not possible.
2. Update your design to improve user experience
Your website needs a solid, enticing home page. It needs business pages for every one of your physical stores. It needs a blog, and it needs an online store. It also needs to be optimized both for desktop and for mobile individually. Responsive themes aren’t going to cut it anymore; a custom approach to your design so that users have a seamless, enjoyable experience regardless of how they are accessing your site is a must. Finally, if you don’t have a beautiful design that works wonders on all devices, your site needs to be revamped.
3. Give customers reasons to return to your business
You want repeat visits. Most people who visit a website the first time are not going to buy from you. They might not even on the second visit, but every time they return, the chances increase. At the same time, you will also be increasing brand loyalty.
To bring customers and visitors back to your site, you need to offer ongoing value. A great blog is a wonderful place to start. You should also consider hosting events (both digital and in-person), special sales, contests, and more to keep customers engaged on social media and on your website.
4. Create and curate a community
Just as you can create a real community through your store, you can also do that online. There are many innovative ways to do this, from subscription services to digital events to hosting discussions online. The good news is that creating a sense of community is done automatically when you invest in the value-adding benefits explained in the previous tip, so you are on a great start already.