How can I grow my LinkedIn company page?
There has been a drastic shift in business in the present era, with more people embracing the online platform. Social media platforms like LinkedIn have greatly contributed to the growth of many businesses. Typically, most company pages, if not all on LinkedIn, entail huge businesses. It is important to have a LinkedIn page for your business, whether you operate a multi-national corporation, a non-profit organization, or a personal business. This goes a long way in nurturing leads, elevating brand awareness, and placing your business ahead in your sector. Luckily, setting up a LinkedIn page is a relatively easy thing to do. However, if your page lacks the following, it will be a wasted effort. So, how can you grow your LinkedIn business page?
Here are some tips to help you grow and develop your business page on LinkedIn.
Leveraging your hashtags
It is crucial to utilize relevant keywords to help increase your post’s visibility. Therefore, you should research the popular hashtags in your business sector and include them in your account feeds. This way, you can reach a broader audience, thus more growth. Additionally, you should develop your branded keywords and hashtags and utilize them in each post. Also, please invite others to follow your hashtag, ensuring your content always reaches their feed. This way, you can be guaranteed they will always remain updated on everything you post.
Optimizing your page
LinkedIn research indicates that businesses having complete profiles get about 30% more weekly views than others with incomplete profiles. Therefore, ensuring your business LinkedIn page is wholly optimized is best. Typically, optimization involves filling in all the necessary information, such as a banner image, a captivating description, and a profile picture. Also, using relevant keywords when representing your company is best. It enables people and potential clients to locate you more easily.
Engaging with your audience
If you want to see growth on your business’s LinkedIn page, you must respond to the comments and messages you receive on your company page. Besides, interacting and engaging with your audience helps establish a great community around your brand. Remaining conversational on your page lets you depict your personality around your audience. As a result, you will attract more and more individuals.
Posting consistently on your page
Posting on your page regularly aids in keeping your audience updated and engaged. Usually, your severalty of posting will depend on your internal resources. Nevertheless, I recommend posting at least once every week to ensure your business is present online. Consequently, ensure your content is engaging, informative, and relevant to your target audience.
Collaborating with other people and brands
It is advisable to look for opportunities to work with other organizations and people in your industry. Collaborations can be achieved through guest posting on their social media accounts or blogs. Alternatively, it can be accomplished through sharing each other’s content and co-hosting events or webinars. Such partnerships can surge LinkedIn’s visibility and credibility and reach a wider audience. On the other hand, it can lead to mutual follower increment for both brands.
Embracing employee advocacy
It would help to encourage your workers to follow and interact with the company’s page. Also, your employees can help you share posts on their individual pages, thus elevating the business’s page visibility.