How small businesses benefit from guest posting
Guest posting is a type of digital marketing tool that is often neglected by small businesses. One of the main reasons they choose not to submit guest posts is the lack of awareness about the benefits they can get from this tool. Others may know someone who tried it but failed to get good results. But if they know how to use guest posting properly, it can help promote small businesses.
Guest blogging can be considered as one of the most efficient inbound marketing schemes that can help different small businesses and startups to increase their brand awareness for more audiences. According to recent statistics, 77% of internet visitors read blogs, so writing guest posts could be worth trying.
Here is a detailed explanation of why you must start thinking about using guest posting as one of your business’s marketing efforts.
What is a guest post?
Guest posts are the kind of articles written and published for other websites instead of your own. While you might think that it is counterproductive since the effort you will exert for writing will go to another site, it is a great marketing strategy that could boost your sales.
For example, you are running a small company that specializes in business research. To raise awareness about your expertise and boost your brand awareness, you can pitch several articles to websites with high authority rates in your specific niche. These types of websites usually have high volumes of visitors weekly, which can even reach millions of people online. So posting an article on those sites can benefit your company.
What benefits can small businesses get from guest posting?
Based on the scenario mentioned above, guest posts can offer a brand new communication channel that can provide actionable awareness and reliable advice that your potential customers can use. It means that you can establish trust and a preview of your services to a larger audience. But that is not the only perk that you can get from guest posting.
Boost authority in your niche
If you can share your expertise with your possible customers, you will make a wider range of people to trust your brand. You will be able to boost your authority in your industry if you will avoid producing content with little or no value for your potential customers or guest posting on low-traffic websites.
Increase online traffic
If your article containing links to your site or web pages gets approved by a high-authority website regularly, you may attract more people to visit your site. You may incorporate links to your landing pages, case studies, and customer testimonials to achieve a higher number of visitors. However, you need to make sure that you will not put too many links and make your article look desperately seeking attention. You must also about inserting irrelevant and low-value links that will make the article look spammy.
Develop relationships using leads
If you commit to publishing guest posts regularly, you will increase your chances to encourage people to interact with your brand through your social media accounts. You can achieve this benefit by consistently monitoring your engagements and checking your social media pages for interaction.
Boost your Ssite’s SEO
Search engines like Google revealed that links that come from high-traffic and high-authority sites could improve the search engine optimization ranking. If you can get sites like Forbes to approve your guest posts, you can ensure that the link juice that your site will receive will help improve your SEO rankings.
Business guest posting can help small businesses reach out to as many audiences as possible. If you can provide high-quality content, you will have better chances of getting approved by high-authority host sites. So always make sure that the article that you will submit is worthy of getting posted online.
