How to build a successful sales team from scratch?

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Sales drive a team to the top or the bottom of the food chain in any industry. The question is: where is the place to be? A sales team can be the difference between success and failure.
In this article, we’ll share knowledge on building a successful team from ground zero. Being a successful salesperson and building a successful sales team are two different things. We believe that it’s possible to be good in sales and yet have a terrible sales team.
Don’t shy away from help
We recommend meeting with trusted and reliable acquaintances. Also, you should meet people with some experience in sales, too.
For example, Natasha was a sales executive who resigned from her job to begin her own sales company. Initially, she was clueless on how to go about setting up and building her sales team. Then, she suddenly remembers Andrew, her long-time mentor in the sales industry. Andrew has over three decades of industry experience as a sales consultant and has helped many firms achieve a significant bump in their sales statistics. So, Natasha calls Andrew for a favor. She wants to interview him. This interview will be filmed for future reference and purposes. Andrew agreed, and the date for the interview is set.
Even stopping the story there, it’s obvious the end of that story is easily predictable. Considering Andrew’s portfolio and experience, his knowledge will be invaluable to Natasha. Could she have still succeeded without his help? Of course, there are alternative ways to build a successful sales team. Did her decision help hasten her progress? A resounding yes!
The point here is not to be shy to reach out for help when needed. So let’s move on to the next point.
Intensive research
With research, a lot of questions will be answered. It’s one of the best ways to acquire knowledge on any industry worth venturing into. Moreover, research can be carried out in different ways.
Arjen is a layman in the sales industry, but his fascination with its inner workings propelled him to learn as much as possible to carve a niche for himself. So he boots his laptop and goes online to the sales category in the book section of the Amazon store. He searches specifically for bestsellers on sales. He selects the ones with the information he feels compelled to educate himself on. He also researches effective sales techniques for product and service-oriented organizations.
Thoroughly vet potential recruits before hiring
When it comes to hiring people into a sales team, the best approach to recruitment should be practical. You can either use the HR tools for the job, or you can do that manually. Ignore whatever is written on their CV and ignore any recommendations. It can be a favor from someone with some clout. Instead, focus on what they can do and if they’re willing to learn on the job.
Brody just set out to begin his sales company. His first task is to recruit people into his sales team. So he places an ad and sets a time and venue for an interview. Over 50 people showed up for a slot of 8 people. Brody calls them to an inner office one by one. He hands them a pen and says, “sell me this pen.” That caught a lot of them off guard. They were expecting to impress him with what they had on their CVs. He wasn’t interested in a piece of paper. He was interested in who could convince him that he needs to purchase a pen.
A pragmatic approach will get the best out of the lot. No one wants people who are good on paper but have little to offer. Brody’s approach doesn’t just show the potential or marketing talent in these applicants. It also shows him who is a quick thinker on their feet and can improvise to adapt to any given situation. It shows him who can face tough challenges without relenting. Also, seek recruits who’re willing to be mentored or coached on the job.
Adopting Brody’s approach thins the herd applying for that vacancy. Let’s face it, many people apply for jobs primarily because of the money, not because they can do it. To seek quality, not quantity, adopt a method that will weed out the desperate ones.
Equip them with the right tools
There are a host of effective and affordable tools that can make your tasks easier. There’s Trello, the ideal tool to manage your projects. Even more, the tool is completely free. There’s ToutApp, a tool that equips any team with analytics data, sales templates, trackable engagements, and other exciting features. Unlike Trello, it’s a paid subscription. There’s High-rise CRM, just like ToutApp, it’s also paid for, plus it’s integrated with High-rise CRM. There’s Zapier, your go-to tool for linking other tools together. If a card is added to Trello, Zapier can make it viewable on Google spreadsheet. Its basic features are free, while its advanced features are paid for.
There’s Dropbox. This tool helps you keep all your files in the cloud. Just like Zapier, its basic features are free while its advanced features are paid for. Text Expander is a tool that helps you speedily boost texts from templates. They save you the time of recreating similar content again. Finally, LinkedIn Sales Navigator narrows our focus on the ideal prospects and helps us link up with people via mutual connections. A powerful sales team can be forged through this tool.
Conclusion
This article contains details on pointers that will help anyone build a successful sales team from scratch. First, we looked at reaching out for help when needed, doing intensive research, thoroughly vetting potential recruits before hiring them, and finally, equipping them with the right tools.
What did you learn from this? Let us know your thoughts and suggestions in the comments below.
References
https://www.levelingup.com/sales/creating-successful-sales-team/amp/
About AbstractOps
Do you want to build a successful sales team? AbstractOps handles and automates your HR, finance, legal ops, and sales so that you can focus on your customers. If you have any questions about how to build sales, email us at hello@abstractops.com. We’ll do our best to help.