How to build your reputation as a tradesperson
After a 2020 that was hit hard by the coronavirus pandemic, the construction industry experienced a recovery in 2021, with output increasing by 12.7%. Even so, there’s no denying that there are plenty of challenges facing tradespeople right now, especially given the lengthy delays in the supply chain allied with the rising cost of raw materials.
All of this means it’s more important than ever to do what you can to build a reputation as a reliable operator who not only works to a high standard but acts with integrity along the way. A lot of work in this sector is referred by word of mouth and people are always more likely to recommend contractors who have impressed them.
So, what are some key steps you can take to ensure your name gains positive reviews and your business continues to thrive?
Make a good first impression
As the old saying goes, you only get one chance – so you need to make it count. It’s human nature to make snap judgements on others as soon as we meet them, and your prospective customers are no different.
It’s in your interest to be polite, courteous, and not pushy when it comes to discussing business. Chances are that they’ll initially be looking for multiple quotes, so your best course of action is to give them an honest appraisal without applying too much pressure on them to choose you.
This is something you need to develop with both your customers and any employees. First and foremost, it’s about staying true to your word. If you say you’re going to start work at 8am on Monday, be there on time. Otherwise, your reliability will soon come into question.
Building trust is also about protecting yourself and those you work for. For example, electrical contractors should take out electricians’ insurance to cover themselves in case anything does go wrong. You will always hope that no such issues arise, of course, but mitigating against that risk sets everyone’s mind at ease, contractors and customers alike.
Go above and beyond
The tired cliché of the lazy tradesperson is far removed from the reality. The majority are hard-working individuals who take great pride in doing a fine job for their customers. You should certainly count yourself among that number, and you can further burnish your reputation by going the extra mile.
It might be staying late to get something finished or calling in a few days later to check they’re still happy with everything. Whatever it is, those little touches can go a long way in enhancing your standing and bringing in repeat custom.