How to raise brand awareness in 2022
Billede af Joseph Mucira fra Pixabay
Standing out in the crowd is an integral part of succeeding in business. With competition for customers increasingly fierce, it has never been more beneficial to be proactive in raising brand awareness. For businesses and startups looking to make a splash, here are some tips to put a brand on the map in 2022.
SEO
Search engines are processing more searches than ever. Google alone now handles more than 63,000 searches per second. Online sales have soared during the pandemic and businesses are attracting more attention via search engines as a result of SEO and social media. Statistics suggest that over 80% of smartphone users will visit a store or contact a business within 24 hours of conducting a local search. SEO plays a crucial role in driving traffic and creating leads. If a business doesn’t have an effective SEO strategy, they run the risk of losing out to competitors and missing out on sales. Even companies that don’t sell online can benefit from targeted SEO campaigns.
Events
Business events, product launches and trade shows provide incredible opportunities for brands to connect with retailers, buyers, industry experts and customers. Organising an event is a complex process and it’s important to take the time to cross every box. Draw up a guest list, find a venue, contact companies like Funktion-One Hire for professional audio equipment and prepare a presentation. Try to make the pitch or demonstration engaging and interactive. Use video clips and images to bring the presentation to life, showcase the product or service in all its glory and let people see or try it. If there is a limit on guest numbers, livestream the event or share updates on social media. Use branded merchandise to remind people about the business name after they’ve left and follow up leads.
Social media
Social media may have started life as a network designed to help friends and families stay in touch, but it has evolved into a powerful, influential platform for businesses. Brands can use social media to promote and sell products and services, but perhaps the most significant benefit is the opportunity to connect with followers and build strong, long-lasting relationships. Engage with customers, use promotions to attract new followers and create a buzz around the brand and use posts to provide more information about the brand. Show the human side, talk about brand values and company culture and share the backstory. Respond to comments, vary content types, collect and analyse data and customer feedback and advertise social media handles on websites and marketing emails. Almost 90% of consumers buy from brands they follow on social media and 71% are more likely to choose brands that share their values.
Consumers today want to learn more about brands. For businesses looking to attract attention and make a splash in 2022, it’s essential to spread the word, reach out to target audiences and connect on a deeper level. Organising events, implementing tailored SEO campaigns and building a following on social media can help to put brands on the map, increase traffic, improve the quality of leads and establish strong relationships with clients and prospective customers.