Is print marketing dead? Here’s five reasons why it isn’t
Photo by Erika Giraud on Unsplash
Within this digital age that we live in, we often think to ourselves, what’s the point of print anymore? Is that a reality though? Absolutely not. There are still many opportunities and advantages that come with using print marketing amongst other marketing efforts.
Whether a business is using print marketing or not, it’s something that should be used. Here are some valid reasons why print marketing is far from digging a grave and lying in it.
Print marketing can provide a better impression
With print marketing, it can often provide one with a better impression than most. For those that have never come across the brand before, it’s an opportunity to introduce the company in a way that for many nowadays is no longer done.
It’s become a marketing method that has become quite sparse and with that sparseness, comes an opportunity to utilize an underattended market.
Print marketing is a great opportunity to show off and really give the recipient, something to enjoy on a personal level.
It often leads to more loyalty from customers
With print marketing, as we’ve mentioned, it’s more personable. This personable approach can often garner more loyalty from customers. It’s landed in the comfort of their own letterbox, making it more important almost.
Using a dedicated and impressive service like a mail house in Sydney is giving your customers direct interaction with the business. As such, the onus is on them to make the next move, which is a power some customers will love to be given.
There will always be an internet-free audience available
Despite the success of the internet and what it is today, there will always be an internet-free audience available. It’s something that despite new generations being brought up with the web, will naturally lead to some stepping away from it.
Print is not something that’s excluded to just the old folk. Getting post that isn’t a bill, is going to be a wonderful change that’ll be appreciated by just about any adult.
Print remains an enjoyable, sensory experience
One of the main reasons why many people enjoy print is that it provides a sensory experience. It’s actually something that can be physically touched instead of having to read and engage with online.
It’s why e-cards aren’t really something that has kicked off when it comes to celebratory occasions. It feels a little bit like a cop-out.
It works well with digital marketing
Print marketing is a great way to reinforce a marketing objective. Yes, they may have engaged with it online but when they receive it in the post too, it acts as a reminder. Nowadays, customers who are being exposed to marketing, need to be exposed a number of times before they react to it.
Whether that’s simply ignoring it or following through with a purchase, print marketing works well when used with other forms of marketing.
Revitalise the benefits of print marketing in 2022
Print marketing is very much alive and well, so utilise it as a business if it’s been forgotten about.
