Make money online by selling flowers
Photo by Julia Volk from Pexels
The online flower industry makes approximately $34.3 billion a year, so it may be wise to invest the time and money needed to become a successful florist. Through research, we determined that flowers are searched over a million times each year, confirming the industry’s popularity.
However, you can’t just start selling Valentine’s Day plants without a solid plan of action. If you’re serious about making money online selling flowers or plants, keep reading.
What is your flower niche?
After searching up flower trends, we found several niches you can take advantage of in this industry. While you can absolutely sell flowers in general, niching down can help you reach a more profitable market. For example, you could specialize in seasonal blooms, growing flowers from seeds, edible flowers, budget or bulk flowers, or flower delivery and arranging.
When deciding on your niche, ask yourself:
- What problem am I solving?: Most people use search engines to find solutions to their problems. If you offer same-day shipping, you solve gift-giving procrastination.
- Am I knowledgeable in this subject?: You’re likely reading this article because you have an interest in flowers. If you don’t, we suggest you find another business venture.
To expand on our last point, you should never enter an industry without enough knowledge about the products you’re selling. Trust us, your customers will know immediately if the information they read in your content (blog posts, podcasts, ebooks, etc.) isn’t accurate. If you don’t provide value to your readers/listeners, you’ll put your business at risk.
How can I sell flowers online?
The most important aspect of selling anything online is actually making money. To do this, you need to leverage marketing to promote your products. Let’s explore them below.
Affiliate marketing
Affiliate programs are great for selling flowers and garden accessories online because you can seamlessly change throughout the season without having to sell off previous stock. When you sign up as an affiliate for a site, you receive a small kickback for every product you sell. Simply search ”Affiliate: flowers” in Google to locate and insert their links in your website or social media.
Dropshipping
Consider dropshipping if you’re looking to work with plastic flowers, vases, home decor, or flower seeds. With dropshipping, you’re buying products at a low price and selling them at a markup to customers. To be successful, you need to strike a positive relationship with your wholesalers, manage the sales process and customer service, and promote your products.
Website
Any business can source and sell their own products; it just takes a while for these sellers to earn a significant profit. However, if you know how to grow flowers or have access to a flower farm, you can sell products you create on Amazon, Shopify, or on your own website. You can do the same with garden products, flower-based services, or any other niche in the industry.
Social media (picture-specific)
Flower-based businesses do well on social media because your products are easy to show off. If you have a decent camera and can afford some extra lighting equipment, you could produce photos beautiful enough to entice buyers. To get your business off the ground, pay for target ads. Use keywords that apply to your niche, and only use your best photographs to earn clicks.
YouTube (video-specific)
If your niche involves creating bouquets, wedding decor, or planting flowers, stick to video-specific platforms. You can quickly become an expert in all things flowers, such as nurturing, growing, picking, pruning, drying, and so on. To become a YouTube partner and qualify for monetization, you need 4k watch hours, 1k subscribers, and an AdSense account.
