Marketing ideas for a sustainable small business
If you want to attract more clients you need to effectively market your company to let the public know that you’re running an eco-friendly venture. Show your audience that your company cares about the planet by highlighting the eco-friendly practices you’re using to complete operations.
Green marketing is a new trend many brands adopt to promote their products. But for companies like yours it’s a way of doing business because you don’t want to put a strain on the planet. Aligning your brand with green practices is a great marketing strategy for a small company because it attracts a new public. Whether you want to promote your new products or grow your customer base, the following marketing ideas can help you.
Create a green selling point
If you want to reach a wider audience, sell products both online and in a physical store. To prove to your clients that your business is eco-friendly create a green selling point they can visit if they want to test your products. Understand how you need to alter a commercial space to power it with low-energy solutions and create a sustainable environment. Building a space that uses less energy and waste than its competitors can make a difference.
Your selling point should promote a healthy lifestyle with fewer or no chemicals and sustainable products. If you provide eco-friendly products or services make sure your selling points reflect your business values. Ensure all of them use recycled materials, chemical free products, eco-friendly energy, and non-toxic ingredients. Collect all waste and select trash to recycle it. Contact a company that provides green waste compactors in Sweden to supply you with the right tools to dispose of your garbage.
Use eco-friendly insignias and logos
When you establish a brand that uses eco-friendly practices and manufactures green products you should use a range of insignias and logos that show your audience, you’re running a sustainable business. The standard symbol for recycling is an arrow logo, so you can start from this and create a unique one. Eco-friendly companies also use green leaves and earth symbols to communicate their eco-friendly practices and values.
Create a custom logo that shares your offering and differentiates you from your competitors. Online tools like Canva can help you create all the graphic tools you need free.
Count on online marketing
Online marketing is more environmentally friendly than other promotional means. And the good news for small companies is that it’s also affordable. Sharing posts on social media and sending emails is more eco-friendly than printing flyers and placing banners around the town. Social media is also effective because it allows you to communicate with your clients. They can share opinions and you can use feedback to improve services.
However, for a small business, it can prove challenging to switch to email because it lacks an email database. So, the first step is to ask your clients’ consent to add their email addresses to your database to send them promotions and offers. Learn how to conduct your own online marketing campaigns because it saves you money.
Share your green goals with the public
Use your website, social media profiles, blog, and physical stores to communicate with customers and share your values and goals. Once your values are common knowledge, they’ll appreciate your brand because it sticks to its work to protect the planet. Be transparent if you want to boost trust. Answer your clients’ questions and talk about your operations. Use video to share snippets from the production process to show your audience you not only promote your brand as a green one, but you also commit to sustainable practices.
Word of mouth is still one of the most powerful marketing strategies and you can count on your clients to promote your services if they think you’re a reliable brand that produces only high-quality products. More and more people are interested in protecting and preserving the environment, and they’re willing to pay more to buy from a company with green goals.
Promote your business with reusable products
A business with an eco-friendly swag has great chances to become a successful venture because it can save money and attract loyal clients. But to retain customers you need to remove from your chain of production single-use products and lower the amount of trash you send to landfills. It’s the time to integrate into your operations only reusable products because it keeps your audience engaged with your brand. When they carry your branded products, they promote your company and display its name even for years.
Collaborate with green brands
All small businesses need partners to strive in a competitive market. If you bake sweets for special events, you can collaborate with a flower shop that addresses the same audience. This way you help each other grow your customer bases. But because you’re running an eco-friendly organisation, you must ensure your partners also protect the environment. So, you should first research their operations and values to see if their work lines up with your goals, and then start a collaboration. An eco-partnership can help you attract more clients, but it has to be with the right brand.
No matter your business profile, hire a company that provides eco-friendly ballers and compactors to collect and recycle your waste. A partnership with an organisation that works to protect the environment has many benefits, and you shouldn’t miss them.
Use eco-friendly paper supplies
Catalogues, pamphlets and business cards are needed no matter the specifics of the business because they are some of the most successful promotional tools. But how can you make business cards and stick to your word to protect the environment, at the same time? You need to source your paper wisely because some come from sustainable sources. You should use only FSC-certified or seed paper because the companies that produce it don’t cut any tree to manufacture it. And last but not least, use only low VOC ink for printing.
The above green marketing ideas can help you support your environmental values and attract customers interested in buying from a sustainable organisation.