Most popular webinar platforms that you need to check out
Photo by Malte Helmhold on Unsplash
Webinars have become the go-to thing in the online marketing space but have applications far beyond this specific industry. As a marketing tool, webinars are often overlooked in the business world, which is where this post comes in. This article will help you learn how vital webinars are for your brand, what to look for in a webinar platform, as well as some recommendations.
What is a webinar?
A webinar is a live seminar, usually consisting of a specific set of slides that presenters can use to provide information to an audience. Webinars are interactive, allowing for questions and feedback from the online participants. They are convenient for both the presenter and viewer because they can be watched at any time, day or night (although usually they are done at the most convenient time for the host).
How can they grow your brand?
It is crucial for companies to have a solid online presence in this day and age. Webinars are a great way to engage customers, collect leads and offer valuable products or services, and they’re also a great way to deliver content in an engaging, interactive format. You can use webinars in several ways:
- As a sales tool: With webinars, you can directly connect with your potential clients and advertise your products or services.
- As an educational tool: webinars are also a great way to educate customers about the products you offer or about specific topics within your industry.
- To generate leads: webinars are an excellent method to create new clients by inviting them to sign up for future events or courses offered by the company.
Photo by Malte Helmhold on Unsplash
Top webinar platform recommendations
The following suggestions are based on some of the factors mentioned later in the post, such as affordability, features, and ease of use.
WebinarJam
The first option is an interesting one as it allows you to reach up to 5000 people in one webinar. This is a huge amount of people to handle, but they do it with relative ease. Furthermore, WebinarJam pricing is reasonable and allows you to start small and scale as your business grows. In addition to the other valuable features, it includes an option to record your webinar as a video as you go live. Keeping all of your webinars on your website and creating an archive page further increases your credibility.
Adobe Connect
With their fingers in many media pies, it should come as no surprise that Adobe is part of this list! Although it is packed with fantastic features, you will have to pay for the privilege, and as anyone who uses Adobe products knows, they are never cheap.
ClickMeeting
This is a brilliant option for those in the teaching niche looking to create virtual classrooms. With lots of options geared towards learning, you and your students will have a great experience with ClickMeeting.
What to look for in a webinar platform?
While the benefits are palpable, it is not as straightforward as making a few slides and then turning on Zoom. Suppose you want to make a real impact. In that case, you will have to invest in specialist platforms that can handle thousands of people viewing simultaneously, the ability to schedule events, and includes interactive features. In light of that, what are some things you need to keep in mind if you want to start your own webinar?
It must be easy to use
Most people are not tech savants and simply need something straightforward to set up and use. Therefore, any platform you research must make it easy to:
- Set up webinar dates
- Notify people via email or social media
- Enable viewers to log their interest
- Add your media
- View and answer questions from your audience
It should be affordable
The more sophistication you need, the higher the cost will be. However, you should opt for something within your budget and without unnecessary bells and whistles that boost the price.
The number of people it can handle
To get the most out of your platform, you need as many people to view your content as possible. The more people in your audience, the higher the chances of making a successful sale or increasing brand awareness. However, having many people watching can strain lesser hosts, so be mindful of this.
It should provide high-quality A/V
The platform you select should offer high-definition and clear audio in keeping with the previous point. The purpose of this is to enable the viewer to see more clearly and make the presentation more professional.
It should have scheduling functions
Scheduling is the backbone of a webinar. Having the ability to schedule a date and inform as many people about it as possible, will build excitement and exclusivity and make your life easier in the process.
If you’re planning on holding webinars, you know how important it is to have a platform that supports you, and hopefully, this post has helped. With a well-designed and thoughtfully-developed platform, you can focus on the content of your webinars instead of fiddling with technical issues.
