New features of top rated banking app to encourage a saving spree
Nationwide Building Society has today unveiled an updated version of its top rated mobile banking app, introducing two new innovative features: Quick Balance and Impulse Saver. These opt-in features are the first of their kind in the UK and allow customers to manage their money in a faster, easier and more engaging way.
Quick Balance allows customers to see their account balance at a glance without logging in, helping members keep on top of their finances anytime, anywhere and at the touch of a button.
The unique Impulse Saver, allows customers to transfer pre-configured amounts from their current account(s) to their savings account(s) with a couple of taps, without logging in, encouraging customers to regularly save small amounts.
Making it easier to save small amounts, and rewarding those who resist the temptation to make those impulse purchases, may have a big impact on finances. Cutting out the daily morning coffee could save people over £730 a year.
Nationwide already sees a quarter of a billion interactions on digital channels each year, and over half of these are from mobile devices. These new innovative features have been introduced following customer feedback and in-depth psychological studies into ways to simplify and enhance banking services. The features will enrich Nationwide’s mobile banking app which was originally launched in 2012.
Tony Prestedge, chief operation officer Nationwide Building Society commented: “By introducing new features like Impulse Saver and Quick Balance, we are once again challenging the norms and status quo in banking, transforming the way our customers can interact with us through the app. Now, at the tap of a button, people will be able to save or check their balances; Nationwide is making it easier than ever before to manage your money on the go.
“These new features are the latest in a long line of innovations which Nationwide has announced such as V.me, Zapp and Paym, based on customer feedback and in-depth research, to ensure that we continue to deliver
