POP displays are a big proponent in making the sale

Featured image courtesy of Pexels / Kayla Johnson

There are various aspects to think about when starting to sell a product. The price point, the competitors of the product, the customer base that the product is geared towards, and so on. Still, that preparation only guys so far. 

All the marketing in the world can be done to bring customers into any given store, but a big aspect of actually getting the consumer to purchase the product you are advertising is that given product’s POP display. 

POP (point of purchase) is defined by Merriam-Webster as, “of or relating to the place (such as a supermarket aisle) where a decision to purchase is made”. That is not to be confused with POS (point of sale), which is the location of where goods and services are physically exchanged

POP displays on the other hand are one of the most integral pieces in making the sale to customers. 

Essentially, these POP displays are the very first thing customers see when observing products. For example, if someone was walking around a store looking for various types of sunglasses, the display that appears most colorful and eye-catching would cause the consumer to gravitate towards that product. 

At the same time, POP displays offer a tremendous opportunity to hit that niche market a company is potentially focusing on. These displays can be geared directly towards a specific demographic and can help boost sales from the main target segment that businesses want to attract. 

It is also important to note that there is not just one type of POP display. Some different ones include but are not limited to: window signage, shelf displays, and custom logos. These various types of signage are demonstrated well here, at  POP displays by ISI Global. 

And these displays are not always constant either. There are a plethora of temporary POP displays that may work at one point, but not at another. An example of this could be a company using some type of Santa Claus display around Christmas time. That would work very well around the holiday months, but during seasons like the spring and summer, Santa would not be the salesman people are looking for. 

So instead of just keeping one stagnant display, companies have the ability to change the in-store advertising of their product based on what is trending around the world. As mentioned before, it would not be the smartest strategy in the world to have Mr. Claus as the mascot for sunglasses during the summertime.

In its true essence, POP displays are the front lines of marketing. They are the first thing that grabs a customer’s eye. It is nice to have the best product on the market, but that only goes so far if consumers are drawn to the product in the first place. POP displays are what help do that. And whether they are temporary displays or fixtures in the store, they truly make a tremendous impact.