Q2 2019 Current Account Switch Service data
The Current Account Switch Service has published its Q2 2019 Dashboard reporting the latest switching figures and trends. The quarter has seen 17,687 business account switches using the service – a positive increase from Q1 2019. Furthermore, results show that the number of switches has more than doubled when compared to the same period last year, when just 8,000 business accounts switched.
This rise in business account switching coincides with several factors that mean SME were more likely to be assessing their financial products, including the lead up to the end of the tax year, as well as with the publication of the Service Quality Metrics – an FCA mandated practice providing information on current accounts – and the Incentivised Switching Scheme (ISS), which is being managed by Banking Competition Remedies Ltd (BCR), an independent body established to implement the Alternative Remedies Package.
To boost awareness of business account users’ eligibility to use the Current Account Switch Service backed by the Guarantee, an SME targeted advertising campaign was launched in February 2019. Campaign activity ran across multiple channels including print, radio, podcasts and digital channels. It successfully reached 96.33 per cent of the target audience.
Matthew Hunt, COO of Pay.UK, owner and operator of the Current Account Switch Service, said: “It’s encouraging to see a rise in business accounts being switched using the Current Account Switch Service. It is very important to us that businesses know they can switch their accounts too, so we’re pleased to see the sizable increase in the number of SME’s making use of this. It is right that businesses can benefit from competition in this area, and we are committed to providing a switching service that enables this.”
Other results from the Q2 2019 Dashboard show that a total of 246,974 switches were successfully completed in the quarter. Awareness of, and satisfaction in, the Current Account Switch Service remained consistently high at 79% and 92% respectively through April, May and June 2019. Additionally, the awareness of the Current Account Switch Guarantee maintained the high levels reached in the first quarter of the year, remaining at 69%.
Since the Current Account Switch Service launched in 2013, it has just over 5.9 million switches recorded and over 80.4 million payments have been successfully redirected by the service. The service also reports a seven-day switching success rate of 98.9.
Matthew continued: “It’s encouraging to see that both awareness and satisfaction levels in the switch service from all users have remained consistently high throughout this year. There can be many benefits gained from switching current accounts and our aim is to continue to ensure that consumers are aware of the options available to them, and to switch providers simply and easily in the event they choose to do so.”