Secrets for making your restaurant more profitable in 2023
Photo by Lisa Fotios
Do you feel as though your restaurant isn’t as profitable as you think it could be? Maybe you just want to make sure that you are making the right changes but you don’t know where to start. Either way, this is the guide for you.
Make your customers your promoters
Word-of-mouth is the best possible kind of promotion. Your regular customers will always speak highly of your restaurant if you treat them well. Use your customer database so you can get to know them better. Remember them and take note of their preferences. New customers are valuable, but your repeat customers are the ones who are going to be supporting your business for years to come.
Get your dishes right
This is one of the best strategies you can use if you want to boost your profits. You need to try and upsell your menu items and you also need to help your staff to get a rapport with your customers. It may be that they give your customers a sample of an item on the menu or that they target customers who they know have a particular preference. If you can do this, as well as keeping the price right on your menu then you will soon find that you can boost the profitability of your restaurant.
Table turnover
Most customers will want to dine in, but at the same time, you need to work on your turnover rate. If customers have to stand in a queue for a long time or if they have to hang around then they may want to leave instead. Make sure that your tables are reset quickly so you can maximise the amount of people who can dine with you at any given moment. You should always be trying to provide a stellar guest experience, but at the same time, you need to keep things flowing nicely.
Offer delivery
If you want your restaurant to be profitable then one thing you can do is offer a food delivery service. If you can do this then you may be able to double your potential customers, as sometimes, people don’t feel like dining out. If you want to help yourself, then make sure that you invest in quality software so you can keep track of your orders. VROMO food delivery management software is a great option here.
Happy hours
If you want to increase your restaurant’s profit then another thing you can do is offer a happy hour. You may also want to put on a deal for food during this time, as often when people drink, they get hungry so you can capitalise on this. If you want to help yourself to get the best result out of your business then make sure that you put on happy hour at a time when people can actually attend. A Saturday afternoon would work well, but a Tuesday morning wouldn’t for example. If you can keep this in mind, it’ll help you out a lot in the future.
