Somo hails Black Friday event busiest day of year with 400% increase in deals

Specialist lending firm Somo Bridging’s one day-only Black Friday 2022 event, which gave borrowers a massive 90% refund on valuation costs, resulted in its busiest day of the year and led to four times more deals being locked in over the 24-hour event.

Somo’s famous Black Friday event was specifically designed to give back to the borrower, support brokers in getting deals over the line and create repeat business and relationships that last.  While all limited-time promotions are much anticipated by brokers, Somo is famous for going the extra mile during Black Friday and did so with a massive 90% off valuation costs.

Somo’s sales director, Jade Keval said: “Our Black Friday event is just one of many promotions we use to support brokers, but with a 90% refund on valuation costs for borrowers, it’s easy to see why this is always the most popular and results in our busiest day of the year.

“Feedback from brokers is that they really appreciate promotions like this during challenging times, as well as the quick, efficient and human-touch support we give them.

“We have lots more up our sleeve for 2023 – so watch this space.”

Despite the volatile economic climate, Somo has enjoyed 20% growth over the last year and has increased its team by 58% to support business growth and ensure high levels of service are maintained.