The Barista Club sees 50% boost in sales after introducing DivideBuy
Leading lendtech company, DivideBuy, has revealed the results of its partnership with the Barista Club, the leading online service for Sage Barista coffee machines. DivideBuy’s point-of-sale finance solution allows the Barista Club’s customers to split their payments into monthly instalments, so that the cost of the coffee machine can be spread over a period of up to 12 months, making the overall cost of the goods manageable.
Since implementing DivideBuy’s interest free credit solution, Barista Club has experienced a phenomenal 50% increase in sales of its coffee machines. As well as this, the customer feedback has been overwhelmingly positive, resulting in several raving Trustpilot reviews giving the partnership the thumbs up.
The Barista Club offers a subscription service for its barista blend monthly beans delivery, allowing customers to enjoy barista standard coffee from the comfort of their own home – especially relevant now that office workers across the country are predominantly working from home. Inspired by this subscription model, The Barista Club sought a partner that could help customers easily spread the cost of a machine over 12 months.
Tim Hammond, founder and CEO of Barista Club, commented: “I discovered DivideBuy through a LinkedIn contact, and the first thing that came to my attention when considering its solution was that there were no hidden catches. The technology is really easy to use, and best of all, the customer doesn’t have to pay any interest on top of the purchase price. This sets it way apart from the competition.”
After checking out the benefits of its solution, the Barista Club went on to partner with DivideBuy in June 2020.
Tim added: “With the ability to pre-advertise the partnership and gather interest in advance, implementing the solution only took two weeks and was integrated easily via Shopify. The solution worked brilliantly straight away, with no glitches at all.”
James Bradley, business development director for DivideBuy, commented: “We are pleased that we are able to help many customers of the Barista Club afford the coffee machines they want now, offering its customers a smarter way to pay.
“The Barista Club has been great to work with during this partnership. They understand that customer payment preferences are changing, with ecommerce sales soaring and credit lending options becoming the payment methods of choice for consumers now spending more time indoors. It’s with this understanding of the market that we are not surprised they saw such an enormous sales increase, and such a positive customer response after implementing DivideBuy’s interest-free credit solution.”