The best ways to advertise a business in 2023 ranked
Photo by Megan (Markham) Bucknall
The current advertising landscape is very different to the one we saw 10 years ago, and even 5 years ago. The digital sphere has made advertising far more accessible, with over three quarters of all advertising budgets being put towards online marketing.
This is good news for new businesses. Factors like low budgets and a lack of opportunity have made advertising an historically challenged game. But in our modern era, the market is shaping up for everyone.
Reports from the last year show us that both online and offline methods still have room to shine. As such, small businesses looking to grow should take advantage of current trends.
Email marketing
Email marketing is a very powerful tool for all businesses. Once signed up to a mailing list, around 20% of marketing emails are consistently opened. With small businesses averaging two signs up per every 100 website visitors, email marketing is a contender for slow and steady custom in 2023.
Social media content
Social media has billions of users worldwide, logging in multiple times a day to check their feeds. In 2023, these numbers are growing at an accelerated pace. Your business accounts will have access to a vast range of customer differences that common marketing personas can represent. With such a strong onboarding rate, social media is a good place for businesses to be this year.
Print marketing
Print materials, such as business cards and flyers, are possibly the best offline marketing strategy in 2023. Print marketing items can be sent out via sign up campaigns, be given out at events, and posted through letterboxes in your customer catchment area.
This makes them an adaptable tool for the modern small business. Relative to the current printing cost over time, marketing in such a manner is a simple cost effective method for businesses to bring new leads their way.
Fleet advertising
Wrapping your business vehicles, or customising them with images, has been consistently responded to throughout the years. In 2023, the use of Vehicle graphics for the sake of advertising is still going strong.
Through fleet advertising, businesses can achieve nearly 50,000 impressions for every 100 miles travelled. On average, a business vehicle tends to be manned for up to 30 miles per day. If the same applies to your business, that’s an opportunity to bring in 20,000 new prospects.
Community involvement
Engaging the community has long been a stable marketing method. Recent employment studies show that the modern customer wants to know who they’re shopping with, based on factors such as climate protection and community involvement.
If a business can get involved at this base level, they’re likely to bring on 5 times more customers than through online marketing only. Sponsoring local events and volunteering at community drives stand as the current most effective community engagement tactics.
Advertising a business in 2023 can bring varying results. Knowing the best marketing tactics, from 1 to 5 above, can help new businesses bring customers on board.
