The impact of Christmas ads: A look at the financial success and influence on consumers
Christmas is one of the important times of year for businesses to make an impact on consumers and over the years, Christmas adverts consistently grow in both popularity and profitability.
To achieve their desired Christmas advert objectives, some major brands may opt to seek the services of a London video production agency to help create compelling adverts whether that be via drone or animation use.
With an impactful and inspirational Christmas advert, it can go a long way to influencing a consumers’ purchasing decision during the Christmas Holiday season and as we’ll be able to see in the information below, some of the greatest Christmas adverts ever made have been able to justify their costly expense by reaping the rewards of profitability and the most social engagement.
The financial success of Christmas ads
Over the years, Christmas ads have become more and more successful due to increased digital advertising. Some of the most successful Christmas ads have come from big brands such as Sainsbury, Coca-Cola, Burberry, Heathrow Airport, John Lewis, and Aldi.
These campaigns are often very creative, using humor and depicting famous characters in exchanging gifts on Christmas morning. You can see more information about the best and most successful Christmas adverts here.
Sainsbury’s’ 1914′ campaign reported a profit of £24 for every £1 spent in December, while Burberry made £10 million in total during the Christmas season of 2016.
The Heathrow Bears led to an average retail spend of £8.59 per customer. The popular ‘Bear and Hare’ from John Lewis drove total store sales of £734 million throughout the ad, which ended on December 28th.
With just merchandise, Monty the Penguin generated £2.5 million in revenue in 2016. Buster the Boxer returned £8 for each £1 spent in 2016.
Impact of Christmas advertising on consumers
Christmas ads can significantly influence consumers, especially regarding purchasing decisions.
Christmas ads often use emotional tactics to persuade consumers into buying a product. It can be anything from making people feel happy and festive to using nostalgia to tap into people’s memories.
Different advertising techniques will have different effects on different people. Some may respond well to an emotional ad, while others may prefer a more factual ad that provides specific information about a product or service.
Christmas ads are much more than just advertisements; they have the power to change people’s opinions and influence their purchasing decisions.
Many consumers remember Christmas adverts from when they were growing up, making them feel nostalgic and want to buy something that will take them back to this time in their lives.
These memories will often stay with a person. They can significantly impact their decision-making process when they buy gifts for friends or family members, which is why so many people look forward to seeing what new Christmas ads come out each year.
Summary
In conclusion, Christmas ads play an essential part in the success of most businesses during the festive season and the financial success of Christmas ads is dependent on how well they connect with consumers and persuade them to buy the company’s product or service.
With some of the best and most successful Christmas adverts already generating huge amounts of profits for established brands over the past two decades, Christmas adverts are only expected to become even more prominent in the foreseeable future.
