The iPhone 12 vs. COVID-19: Will the pandemic affect sales?
The iPhone 12 was recently released, featuring Apple’s fastest processor of any phone to date. While Apple’s phone releases are typically major events each year with people lining up outside of Apple stores across the country, this year looks a bit different.
The COVID-19 pandemic has changed the way people are shopping. Therefore, it has also changed the way the iPhone 12 is going to be received. Already, it’s expected to be a “digital Christmas”, with most people purchasing gifts online. But, will that bode well for the new iPhone model, or will it hurt sales?
Unfortunately, Apple has already taken a hit in sales this year. iPhone sales have slumped by 7% over this time last year, so the corporation is undoubtedly hoping that the new model will create some much-needed buzz.
Features of the iPhone 12
Apple is certainly pulling out all of the stops to make the iPhone 12 as appealing as possible to consumers. Its fast processor makes it a temptation for anyone who favors streaming content, gamers, or even those who want speed for more obscure applications, like downloading an oscilloscope app to measure signal voltages.
Additional features that could make the iPhone 12 a surging fourth-quarter victory for Apple include:
- 5G Performance
- Three 12-megapixel cameras
- Ceramic shield screen
- Faster charging capabilities
Because of these advanced features, it’s very possible that the company could see an uptick in their overall sales over the holiday season. But, it all depends on the buying habits of consumers as the pandemic continues to rage on and spread throughout the country.
How to purchase the iPhone 12
It is safe to say that shopping malls across the country won’t see the busy, bustling crowds that are typically common this time of year. Apple will have to push other sales methods in order to make up for its 2020 slump.
That includes making it easier for consumers to set up pick-up appointments. Most Apple stores in the country have reopened for business but are still practicing social distancing or mask-wearing guidelines. Therefore, to keep everyone safe, consumers will be able to order a phone through the store or online and pick it up in-store. This can be helpful to anyone who might need assistance setting-up their phone or for first-time users who need some navigation with the iOS system.
Undoubtedly, however, Apple will be depending on online sales to boost its revenue and give the iPhone 12 its shining moment. Phones that have already been ordered through Apple are due to be delivered in early November, so if you plan on ordering one for the holidays it’s best to do so now. The iPhone 12 Mini and iPhone 12 Pro Max are not yet available, but you can preorder them through Apple’s website.
It will be interesting to see if Apple can bounce back thanks to this powerful processor, or if the effect of the pandemic will cause a slump in holiday spending. Until the fourth quarter is finished, like most things in this year, the outcome remains uncertain.