The role of package branding in 2023: 5 easy tips to elevate your brand identity today
Online shopping is big business, and if you aren’t actively working out ways you can improve that experience, you’re losing out on customers. Yes, walk-ins and foot traffic are always going to be a big part of your business, but you can reach far more when you go through the digital world.
The issue with online shopping for businesses, however, is that you don’t get that face-to-face experience. It’s harder to give customers a winning experience. If this is a key worry for you with your business, overhaul your efforts with these top tips:
1. Redesign your branding for 2023
If it’s been a while since you updated your logo, colour scheme, and marketing materials, it’s time to invest. Building a stunning brand identity online is primarily done through your brand materials, and if you don’t have the skills to create your own custom set then you’ll want to hire a professional.
2. How to add branding to your packaging
Once you have that redesign, it’s important to implement it online and on your packaging. Why you should use branded packaging ultimately boils down to making a strong first impression. It helps your package stand out, can increase awareness, and, most importantly, improve the overall experience your customer has with your brand. When your packaging looks great, it’ll not only look great when shipped to your customer, but it also stands out if you sell your products in-store. You need your brand to jump off the shelf, which can be difficult when everyone’s product is trying to do the same thing. With a clever and clear brand identity, you can do this in a way that’s true to your business.
3. Think of the entire sensory experience
Unwrapping a gift is something many people love. That’s the overall sensory experience that you want to convey to your customers, regardless of whether the item was sent directly to them or they picked it up off the shelves. In fact, it’s even more important when you mail the product to your customer since they don’t have the same sensory experience that shopping in-store can offer.
Think about how your customer will open your package. What will they see? How can you delight them? Focus on sight, smell, and touch as your primary goals, and try to create packaging that delights the senses.
4. Make your packaging eco friendly
Next up, you need to rethink the actual packaging you use. The world is highly eco-conscious, and your shipments also make an impact. Try to design or use packaging that uses recycled and recyclable materials so that the materials in question can get reused easily in a circular way. If you need it to be waterproof, look into compostable solutions. These bioplastics can break down, so long as they’re disposed of in the food waste.
5. Top customer service tips to elevate the experience further
Communication is essential when it comes to great online customer service. A great, easy way to do this is to offer live tracking. Customers should be able to quickly check in on their package wherever it is without having to get in touch with you directly.