Top 5 practices for successful ecommerce websites
Photo by Mark König on Unsplash
There are many things to take into consideration when running an e-commerce website. In order to keep up with customer demand and preferences, it’s important that e-commerce websites provide a streamlined user experience from start to finish!
Here are 5 essential practices for running a successful ecommerce website
1. Payment methods:
The kinds of payment methods you accept on your website can make or break it. If you accept crypto payments, use PayPal and Google Checkout.
You will provide consumers with multiple avenues to pay for goods and services. At the same time, allowing customers to use their preferred method will help them feel more comfortable giving you their money.
This also allows you to expand your business if you find greater success in different regions or countries than it is to accept other forms of payment in addition to the traditional checkout processes.
2. Simplified menus:
If you want to provide the best experience possible for customers, then simplified menus are a must. Customers come to e-commerce sites looking for specific items, so having clear menus that direct them directly where they need to go will help optimize sales.
In addition, using website analytics can help determine what categories are most important and which should be moved up or down on the menu list based on traffic frequency.
3. Search bars:
A search bar helps users find exactly what they are looking for quickly and easily, instead of having to dig through a cluttered site. The search bar should be simple and direct but also optimized for keywords.
For example, if your company provides a wide range of different products, you could have a search bar similar to the following:
“All Categories > Outdoor Activities > Climbing > Bouldering Supplies”
The Search Bar would bring up exactly what they are looking for and is simplified enough that users do not have to figure out how it works themselves. Instead, they just have to know what they want, type it in and hit enter! In addition, web hosting companies will often provide backend data that you can use as well as Google Analytics as additional tools for website optimization.
4. Web hosting service:
In addition to optimizing your website for search engines, e-commerce sites should utilize a web hosting service that provides quick load times and enhanced security.
Furthermore, the site should be well protected from hackers and cyber threats to ensure your customers feel secure when shopping with you.
With the right web host, you can also take advantage of specific tools and widgets for even more optimization to increase your ecommerce site’s exposure.
5. Simplified checkout process:
If you want people to buy things on your site, then it’s important that they have an easy time doing so! Simplifying the checkout process will help keep users moving forward toward their purchase without too many hiccups or roadblocks along the way.
Start by removing unnecessary information from the checkout page, like how much it costs to ship products because by now, the customer knows what the shipping costs are based on their location.
Another easy change is changing all forms of currency into your native one, so people don’t have to do any math or conversions to figure out what they will be paying for their items.
