Unbounce landing page optimization tips
Unbounce is one of the top landing page builders that the market offers. Given the fact that you can create high-converting landing pages with their software, you need to know how to properly optimize them.
You see, too many times marketers will go through a process that includes the following steps.
Create a landing page.
Send some targeted traffic to it.
Give up when they don’t see the results that they desire.
Or even worse, they blame the landing page company for their lack of results.
This is not something that you want to do. Instead of giving up, you need to take a look at your landing page and how you can optimize it.
So how exactly can you do that? Be sure to keep reading on to get all the help that you need with Unbounce landing pages.
How to create the highest performing landing pages with unbounce
You’re in good hands when it comes to landing pages. In case you’re not familiar with them yet, they come with plenty of features to help you generate more leads and make more sales. If you’d like to learn more about their features and pricing, here’s a great place to get started.
So once you’ve become familiar with what Unbounce offers, here are a few great ways to creating higher converting landing pages.
Publish popups and sticky bars
These are features that normally go hand-in-hand with websites, but not when it comes to Unbounce. I’m getting ahead of myself though.
Popups are boxes that pop-up on your visitor’s screen when they accomplish a specific action, like looking to leave your landing page.
Alert bars sit at the top or bottom of your landing page and allow you to add a helpful reminder as well as get even more clicks to any desired landing page.
Given the fact that Unbounce comes with both of these features, you need to be using them as much as possible. If not, you’re simply leaving a lot of money (and conversions) on the table.
You get a total of 8 published popups and sticky bars to use with their Essential plan, which is plenty more than you need.
Leverage customizable landing page templates
Have you ever heard the phrase, why reinvent the wheel? I bring this up because it’s important to know that Unbounce comes along with many professional-looking customizable templates.
Not only will this allow you to save money, but it will also save you time because you won’t need to create a landing page from scratch. You can leverage what has already been given to you, and what’s given to you, is already in a great spot to convert highly.
Simply edit around the headlines, text, and colors for branding purposes, and then you’ll be able to quickly get your landing page ready to receive targeted traffic.
Setup Unbounce A B split testing
What’s great about Unbounce is not only do they have a split-testing feature, but it’s also very easy to use. You can split-test your landing pages, popups, and even alert bars.
Take a few minutes to apply a few split-tests, and you’ll quickly find that your landing pages are going to start converting much higher, just by utilizing this helpful landing page feature.
Let’s look at another helpful feature for increasing conversions for your landing pages.
Utilize dynamic text replacement
Dynamic text replacement is a feature that increases the relevancy of your PPC campaigns. So what happens specifically, is that Unbounce inserts specific phrases according to what users are searching for.
This is a great way to increase the synergy of your landing pages. If someone is searching for growing your online business, and they land on your landing page that also talks about growing your online business, you’ve got 100% of their interest.
Let’s finish things up with one more tip that will really help you optimize your landing pages.
Contact Unbounce support
It’s okay, I imagine that you weren’t expecting this as a prime way to increase your landing page conversions, and that’s exactly why I wanted to add it in.
Given the fact that Unbounce has helped thousands upon thousands of customers create landing pages, it’s always great to get a second opinion on what you create.
And how do you do this? Simply reach out to them after you’ve created a landing page and sent some traffic to it. There are plenty of experts who would be able to chime in and give you a couple of helpful tips.
That’s why Unbounce has hands-on support, and they are available to help you at many of the hours during the day. Whether it be by phone, email, or live chat, simply pick the best method of contacting them in order to get some help with your landing pages.
Conclusion
There’s no wonder why Unbounce is a top pick when it comes to landing page builders. The features that they come along with can certainly help you create and customize high-converting landing pages.
Just make sure that you’re taking advantage of what they offer, otherwise, you’re not going to be able to make the most of the landing pages that you create.