What are the benefits of exhibition stands?
Attending trade shows is an incredibly important part of expanding any business. There are shows all across the country, happening throughout the year, for all sorts of niches – from small, artisan businesses all the way up to multinational conglomerates.
When attending these shows, businesses are exposed to multiple potential partners and clients, and it’s important to make a good impression in the limited time frame available. Your exhibition plays an important part in achieving that goal, but why? Let’s explore the benefits of exhibition stands in more detail with the team from Focal Exhibitions.
They help you stand out from the crowd
Having a customised exhibition stand is the first thing that visually sets you apart from your competitors, who you’ll likely be surrounded by at a trade show. It’s important that your stand is unique, while at the same time remaining true to your brand.
This is a complex process, and achieving brand consistency requires time and effort during the design process. You’ll want to consider things like where to place logos, which colour scheme you want to go with, and how much text to include. All of this can then be integrated with the structure itself to create something intriguing, that makes people want to find out more.
They create a space for interaction
A modern, effective exhibition stand isn’t just a kiosk that you hand flyers out from – it constitutes a comfortable, relaxed space in which you can interact with people who are interested in your brand.
This might mean that there are dividing partitions that block out the hectic trade show outside, and you might even have refreshments and a few chairs. Consider your target audience when designing the space – it should be made with that demographic in mind, informed by a consideration of how best to accommodate their needs.
They inform people
People at trade shows are your perfect audience – they’re there because they want to know more about your products. It’s important that you facilitate this, by making your exhibition stand as informative as possible.
It’s important to find a balance between informing people and overloading them with information. You’ll likely want some text, but not too much. You’ll have brand ambassadors manning the stand, meaning that if people want to find out more, they can always ask. It can also be beneficial to have a digital screen that switches through informative slides, so as not to overwhelm people with too much information all at once.
They can launch a new brand or product
Exhibition stands represent an exciting and effective way of launching new products in a dynamic and interactive environment. Your exhibition stand can be customised to that specific product, with your brand ambassadors there to provide more information to those who are pulled in by the wording and imagery of your exhibition stand.
Clearly, exhibition stands are an integral part of introducing your product and service to potential clients, and it’s important that you get them just right.
