What benefits can digital billboards give commercial properties?
Credit: rawpixel.com via Freepik
Property managers are always looking for ways to upgrade value by improving the experience of shoppers, guests, workers, and tenants. Digital billboards offer a sleek, streamlined solution that improves the quality of visits for everyone who uses the space by smoothing out a variety of pain points.
Digital signage offers a range of solutions. They can be used as digital wayfinding signage, as advertising space, and for communications with guests and tenants.
Office buildings
The most attractive, best-located office spaces are increasingly adding digital signage to maintain and enhance their Class A status. Top-tier office tenants are going out of their way to make sure their workers are comfortable with the return to the office, and clear communications and public health messaging are part of that.
That’s not the only element digital signage can bring. Digital signage can make dwell times feel shorter by providing a distraction, making things like waiting for the elevator feel far less time-consuming.
Malls & shopping centers
When it comes to retail spaces, wayfinding solutions are essential. From major regional malls to power centers and shopping outlets, managers want to make sure shoppers can find their destinations and navigate seamlessly, all while guiding traffic flow.
Foot traffic in shopping centers has almost reached pre-pandemic levels in much of North America. With shoppers embracing the big return, commercial property managers can capitalize by upgrading the shopping experience.
Digital wayfinding solutions are easy to update and also flexible. They switch to or incorporate advertising or help direct traffic to tenants.
Parking garages
Any space that involves heavy traffic or chokepoints can benefit from digital wayfinding. You can use signage to direct drivers to the right place to find parking or get to the entrances and exits. Digital signage can also be used as self-serve kiosks and can be turned into self-payment options for parking lots and garages.
Institutional buildings
It’s not just commercial buildings that can benefit from superior wayfinding. Government buildings, healthcare institutions, educational institutions, and similar buildings that are public or semi-public also require great wayfinding to direct people to the appropriate exits, departments, and destinations.
Institutional buildings often have the added responsibility of separating staff from the public, as well as visitors who are passing through the space for very different purposes.
Hotels
As travel opens up and tourists return, hotels are looking for ways to distinguish themselves. Digital signage can make it easier to add multilingual messaging and ease some important wayfinding pain points, but they can also shift to advertise partnered companies like tours or restaurants.
Apartment and condo buildings
Property managers of residential buildings can likewise benefit from the same digital billboards. Selling advertising to local businesses can not only generate revenue, but also give residents a feel for their neighborhoods. That connection can be appealing in high-end buildings that sell neighborhood amenities as part of their appeal.
Digital signage can also be invaluable for communicating directly with residents when there are planned service interruptions or renovation work. Some residential property managers even integrate resident portals into their digital signage.
