What is PPC and why should businesses invest in it?
PPC, commonly referred to as pay-per-click, refers to the act of an advertiser paying for the ability to get its business listed at the very top (or sidebar) of a search engine results page.
Essentially, you’re bidding for ad space and placement for specific terms (keywords) that your target audience commonly looks for online. Think of it as getting your brand in front of people actively searching for what you offer in exchange for a small fee.
Why should I care?
Well, that small fee pales in comparison to the gains you get from a visit to your website. For example, if you’ve just paid £8 for a click that has ended with a return customer who spent £250 in the last few visits, you’ve seen a huge ROI on that relatively small expenditure.
And if you work with reputable and experienced marketing professionals like Marketing Signals to manage and run your PPC campaigns, your business can gain the ultimate combination of conversion-focused content that understands the needs of a customer.
And for a small to medium enterprise, those benefits can be the difference between ultimate success and complete failure.
What are the benefits of PPC?
There are many potential benefits for a business with a strong brand, a clear tone of voice and a good PPC campaign. Below are just 3 of the most important ones:
Return on investment
To spend on a PPC campaign means there’s an expectation that you’ll gain a better ROI in the long run. And with PPC ads, what you pay for in a single click is negligible compared to the returns a single new customer can bring to your business.
Trackable results that you can measure
Thanks to modern tools that measure and analyse your campaign, you’ll gain access to intricate details about the performance of your PPC strategy, including any impressions, clicks, conversions and click through rates. You’ll be able to track where you’re winning over consumers, and whereabouts you lose others.
Increased brand awareness
In a competitive online marketplace, you can use PPC ads to bolster your brand awareness. Through well-placed ads using the right keywords, you can get in front of the right customers who are looking for your products and services, while getting your name out there in the process.
Should I invest in a pay-per-click campaign?
If you’re confident that your business offers a unique service that has a simple but effective customer experience, you’ve nailed one of the most important aspects of winning over modern consumers.
And as long as you’re careful with your keywords and meticulous with the ease of use on your website, you’ll be hard-pressed to find a reason not to take advantage of a solid PPC campaign to drum up more recognition and get a quick return on investment at the same time.
Investing in a good PPC campaign provides your brand with a solid first step towards your goals while keeping a steady stream of income for your business. In fact, if you’re certain you’ve got the right brand, and just need to attract attention, think of it as investing in yourself, and you’ll soon be reaping the benefits.