What should be included in a showreel? Video production agency tips
Are you making a showreel for your business? Then, you must have found out how complex it can be. Known for their catchy design and appealing nature, showreels offer great insight into what a brand is capable of service and product-wise.
But if you’re making it yourself, you may be confused about what to compile to make one. And because the content of a corporate showreel is subjective to the brand concerned, the numerous guidelines offered by those around you may be confusing. You should listen to experts on what to do, as we can help you decide precisely what to include in your brand’s showreel.
A clear script
Every video production process starts from the script, and yours must be as tangible as possible. One major killer of many showreels has a script that compiles irrelevant material or windy dialogues and descriptions. You want your showreel video short, and the best way to accomplish this is by keeping the script details as clear and concise as possible.
A direct message
The point of the showreel is to display a specific skill, ability, or quality about your brand, so this should be primary in its scenes. When a showreel circles around other pointless details, you risk losing the target audience’s attention and, in many cases, the goal of the video itself. Keep the message to the point, and ensure it’s open and direct enough for the viewer to get.
Brand themes
Use visual tells to sell your brand’s personality and identity in your showreel video. Colour themes, unique fonts and symbols, and even your brand’s logos should showcase heavily in the production. Your showreel connects easily with the viewer when it exhibits a relatable identity.
Sound effects
Choose the appropriate sound effects and music for your showreel videos so you can have a more substantial influence through your message. The fitting soundtracks and effects can convey the preferred tone of your video; humour, nostalgia, love, friendship…whatever.
Emotion! Emotion!!
Ensure your showreel video is designed to harness as much emotion from your viewer as possible. In the marketing business, it’s confirmed that emotion heavily influences decision-making, so why not employ it here too?
Your best footage
You want your best features to stand out in your showreel video, so choose the clips that express your abilities the most. As a business, you want the audience to see you in action at different relevant locations and aspects of the industry. You also want your footage to express your experience and prowess in the field.
Animation
You can convey more creativity and expression in your showreel videos with animation. Employ pop-up texts, captivating illustrations, animated cartoons, and fluid animations. Ensure that choosing energy complements your brand’s style.
The bottom line
Knowing what to put in your showreel videos require the utmost skill and expertise. And if you’re making one yourself, you may miss out on the essential elements. Here, you can find handy tips for making your showreels stand out every time. But you should also consider outsourcing to an experienced video production agency like Zelios for the best results at less work and time. Our mail is always open to requests and messages, so don’t hesitate to reach us today.
