LoanTube and Push Group partner to deliver embedded SME lending at scale
LoanTube, the UK’s leading digital credit marketplace, has partnered with Push Group to embed its business loans infrastructure across Push’s online comparison platforms, including QuoteHeroes.co.uk.
This integration allows small and medium businesses to access a wide range of loan products from more than 50 lenders, including high-street banks, fintechs and specialist providers. Applicants receive personalised offers in real time, without needing to submit multiple applications or wait for broker call-backs.
“Embedded finance is not just a buzzword. This partnership proves that meaningful value can be delivered to SMEs with minimal friction,” said Gurprit Singh Gujral, Founder and CEO of LoanTube. “Push Group’s users now have access to a broader panel of lenders, directly within the comparison journey. Behind the scenes, it is our business loans matchmaking engine doing the heavy lifting: fully automated, seamless and built to scale.”
LoanTube’s proprietary AI-powered platform, already used to process over 10,000 business loan applications, uses real-time data from Companies House, credit bureaus, lender APIs and fraud detection systems to match applicants to the most suitable lending products. These include unsecured business loans, revolving credit facilities, merchant cash advances, and even property or invoice financing. Optional broker support is available for eligible applications.
“Our platforms help SMEs find the right partners to grow, and access to finance is a key part of that,” said Ricky Solanki, co-founder of Push Group. “LoanTube’s embedded SME loans solution has improved not only user outcomes and experience, but conversion rates and customer retention as well. It’s benefiting everyone involved.”
This partnership marks an important step in LoanTube’s strategy to serve SMEs, building on its success in consumer lending and adapting its tech stack to support embedded B2B finance. Strong early results across Push Group’s portfolio demonstrate the potential for price comparison services and other customer-facing digital platforms to offer smarter access to business funding, with minimal effort and maximum choice.
“We’ve built a plug-and-play business loan matchmaking engine for services and platforms that want to do more for their SME users,” added LoanTube’s co-founder, Aymeric Monod-Gayraud. “The performance so far speaks for itself.”