Your step-by-step guide to picking the best funnel builder
How to choose the right funnel builder for your sales goals
When scaling your business, few tools are as powerful as sales funnel builders. These platforms simplify the process of turning strangers into leads and leads into loyal customers. But here’s the thing: not all sales funnels deliver results. The wrong funnel builder wastes time, burns cash, and puts your growth on hold.
If you’re serious about boosting conversions and maximising your sales and marketing efforts, you’ll need to carefully pick the sales funnel software that aligns with your goals. Let’s break down how you can do just that.
Why you need to choose the right funnel builder
Think of your sales funnel builder software as the engine behind your business growth. It doesn’t just create landing pages. It also organises your customer journey, automates follow-ups, and helps you convert potential buyers into paying customers.
A good sales funnel tool can:
- Save you hours of manual work
- Help you create professional sales funnels
- Give your sales team ready-to-convert leads
- Automate tasks with marketing automation
- Build lasting relationships with customers
On the flip side, picking poorly means clunky integrations, lost leads, and wasted money. In short, your funnel builder is more than just software—it’s a growth partner.
Choosing the best sales funnel software
Step 1: Define your goals
Before even looking at platforms, get crystal clear about your sales goals. Ask yourself:
- Do I want to increase lead generation?
- Am I focused on digital products, services, or physical items?
- Do I want long-term nurturing or quick one-time sales?
Aligning with your business goals is key to selecting the most suitable software and its features. For example, if your main goal is nurturing relationships, you’ll want strong CRM integrations and marketing automation. If you sell physical products, eCommerce tools and payment gateways will matter most.
Step 2: Easy-to-use sales funnel builder
Your sales funnel software platform shouldn’t feel like rocket science. The best funnel builders are intuitive and easy to use, even for non-techies. Look for drag-and-drop functionality, pre-made funnel templates, and a smooth landing page builder.
A user-friendly sales funnel builder software empowers your team to build sales funnels quickly without relying on a developer. This flexibility can make or break your momentum, especially when testing new sales strategies.
Step 3: Comparing platforms
This is where research pays off. Two names stand out among the best software: Convertri and ClickFunnels. Depending on your sales goals, both offer unique advantages.
- ClickFunnels is known for its all-in-one sales funnel software platform, extensive funnel templates, and strong affiliate management features.
- Convertri is known for its speed and lightweight design. Its landing pages load faster, which can significantly boost conversions—especially if you’re running paid ads.
When choosing between Convertri vs ClickFunnels, consider whether you need a feature-packed toolbox or a faster, leaner system.
Step 4: Customisation and flexibility for the customer journey
Your funnel builder should grow with your business. Today, you may need a simple opt-in funnel, but tomorrow, you may want affiliate management, upsells, or webinar funnels.
Check if the software you’re considering allows you to:
- Customise pages without coding
- Add upsells, downsells, and order bumps
- Integrate with CRM, email, and payment systems
- Track every step of the customer journey
The more flexible the sales funnel software, the better it will serve you in the long run.
Step 5: Pricing and value
Budget plays a huge role. Some sales funnel builders charge monthly, while others offer a free plan or trial. But don’t just look at the price—look at the value.
Ask yourself:
- Does this tool give me everything I need?
- Are additional tools necessary for its operation?
- How much revenue can my funnel realistically generate?
For example, spending $97 monthly on the builder that generates thousands in sales is worth it—but spending the same on a tool you barely use? That’s wasted cash.
Step 6: Support and community around funnel tool platforms
No matter how easy a tool seems, you’ll need help at some point. That’s why strong support and an engaged community matter.
Look for:
- Responsive customer service
- Step-by-step tutorials
- Communities where users share tips
Convertri has a smaller but more personal community. The right choice depends on how much support you think you’ll need as you create professional sales funnels.
Step 7: Test before you commit
Most platforms offer a free trial. Don’t skip it—this is your chance to experiment.
Test how easy it is to:
- Build sales funnels from scratch
- Use the landing page builder
- Integrate with your existing sales funnel software platform
- Check load speed and navigation
This hands-on testing helps you feel confident before investing in the best funnel builders for your business.
Funnel builder for long-term growth
Your builder software isn’t just a tool. But it’s the backbone of your sales and marketing efforts. By carefully aligning your goals with the right features, pricing, and support, you’ll position your business for faster growth and smoother operations.
The best sales funnel builder allows you to confidently convert leads and expand your business. When chosen wisely, it becomes more than software. It is your ultimate advantage for achieving lasting success.