PPRO partners with Temu to expand local payment options for millions of European shoppers
PPRO has teamed up with Temu, the global online marketplace, to bring preferred local payment methods to millions of consumers across Europe.
As Temu continues its rapid global expansion and growth, the ability to offer preferred local payment methods at speed is critical to improving customer experience. Through PPRO’s platform, Temu customers will be able to pay using their preferred local methods. Research from the Baymard Institute shows that about 10% of online purchases are abandoned when shoppers cannot use their preferred payment option. With PPRO’s infrastructure, Temu can access a broad portfolio of local payment methods through a single integration, allowing customers to pay the way they prefer, which has a significant impact on payment conversion rates.
“We are thrilled to offer our cross-border expertise to simplify complex payment processes, and provide the payments infrastructure to support Temu’s commitment to enhancing and optimising the customer experience,” said Tristan Chiappini, PPRO’s senior vice president APAC. “By offering the right local payment options, Temu can reduce cart abandonment, increase acceptance rates, and unlock new market opportunities.”
PPRO specializes in integrating local payment systems through a single platform. This collaboration is part of Temu’s ongoing efforts to improve accessibility and enhance the shopping experience for its fast-growing base of European customers. It also highlights PPRO’s continued commitment to enabling smarter, localised payment experiences for merchants and marketplaces operating in high-growth regions.
“Partnering with PPRO allows us to offer European customers their preferred local payment methods, making checkout faster and easier.” a Temu spokesperson said.