West Midlands-based Joe Delucci’s gelato enters liquidation
Managing directors and insolvency practitioners Andrew Watling and Duncan Beat from business advisory firm Quantuma, were appointed as liquidators for West Midlands-based luxury gelato supplier Joe Delucci’s Limited on 25 September 2025.
Established in 2022, Joe Delucci traded as a wholesaler, but also operated an ice cream parlour in Westfield shopping centre. Two other sites in Brent Cross and Brighton were operated by franchisees. Joe Delucci’s employed a team of 13 staff across its Westfield and head office locations.
The Company’s financial difficulties are initially attributable to events arising in 2023, including additional costs incurred when relocating its head office, as well as a wet summer, resulting in reduced sales. Other contributing factors were a reduced footfall in the Westfield shopping centre, along with increased costs, such as raises in wages and National Insurance.
The Westfield ice cream parlour shut in May, due to being increasingly unsustainable and head office staff were made redundant prior to the liquidation. The wholesale and franchising operations were sold prior to the liquidation.
Quantuma managing director and joint liquidator Andrew Watling said: “It is deeply regrettable that Joe Delucci’s has been forced to cease trading, due to a series of challenging circumstances. As joint liquidators, our immediate priorities have been to provide appropriate support to those whose jobs have been affected, whilst seeking to obtain maximum value for the Company’s creditors.”