How to use explainer videos to promote your business
An explainer video describes and presents your product, service, or company with the overall goal of selling it.
Using clear animations and computer graphics, these videos transform information into an understandable format, making it more accessible and memorable for viewers.
The concept of animated branded content itself is quite broad, but the specific explainer video format discussed in this article has only been around for about 10-15 years.
Nevertheless, investing in explainer videos significantly boosts conversions, with explainer video landing pages giving 86% better conversions and 73% of viewers buying a product after watching one.
Key features of explainer videos
Typical explainer video structure, image credit: studiotale.com
Perhaps the most distinctive features of the explainer video format include the following points:
- The video explains a topic or question, such as how a device works, or provides a new way to solve problems; alternatively, it could highlight a product’s differences from competitor products.
- Duration: 60/90/120 seconds. Explainer videos are rarely more or less than this, as this is the industry standard for conversions.
- Explainer videos typically do not use active advertising (rather than actively pushing the product on the customer, they outline the benefits the customer can receive when purchasing the product).
- The content of the video is most often about a new product, startup, service, young company, IT development, technology, or innovation.
- Computer graphics and animation are primarily used; video footage is either not used at all or used minimally.
- Explainers are primarily posted on the Internet (Vimeo, YouTube, the company’s website, and social networks).
In short, a video explainer contains a large amount of information about your product and delivers it to your customer in the minimum time possible.
At the end of the day, any learning process involves discovering something new. The more effectively you can present this new information, the faster you’ll educate customers and increase sales.
What are the benefits of using video animation for businesses?
Naturally, your brand wants to promote its product(s), company, service(s), or good(s) to the world. But what’s the purpose? Why might you need an explainer over other forms of video content?
- Increase sales. Video allows you to increase traffic and drive repeat sales and conversions from initial lead to application, from the video to your website, etc; this also helps increase the average user time on your website and may increase the number of backlinks to your website when other brands distribute your video online.
To achieve these benefits effectively, many companies choose to work with professional explainer video production services providers like Zelios agency that specialize in creating compelling animated content tailored to their specific business needs.
- Increase the number of people who are interested in your product, including investors, partners, colleagues, and competitors. This is particularly relevant for startups. Increase responses, clicks on links in emails, and visits to your group or blog.
- Reduce time requirements. Thorough explainer videos reduce the time spent communicating with customers (by phone or during negotiations), as well as the amount of time and money spent on product presentations. The video works 24 hours a day, automatically, thus increasing communication with potential customers seamlessly and reducing the number of refusals.
- Optimize business processes and staff performance. Optimize your teams’ work (so they don’t have to keep answering the same basic questions repeatedly) and the process of presenting your product, thus allowing you to improve efficiency when marketing and selling overall.
The result is a useful, high-quality video that will help grow your business and increase demand for your product or service.